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Email Marketing Strategist
7 days ago
Fashion Nova is a leading fashion-forward and trend-driven apparel and lifestyle brand that celebrates individuality and inclusiveness. We are seeking a highly skilled Marketing Manager - Customer Retention to oversee our creative email marketing initiatives and elevate our brand's customer experience.
Key Responsibilities- Optimize Email Campaigns: Test and refine subject lines, creative, copy, send time, and other elements to maximize engagement and conversion rates.
- Develop Customer Lifecycle Campaigns: Design and implement onboarding flows, retention campaigns, and other email sequences to nurture customer relationships and prevent lapses.
- Segment and Personalize: Develop customer segments and integrate them into our flow lifecycle with personalized content to enhance customer engagement and loyalty.
- Overhaul Existing Flows: Collaborate with marketing and content teams to overhaul existing email flows and develop new strategies to drive business growth.
- Drive Mobile-First Approach: Ensure all email templates are optimized for mobile devices to enhance user experience and engagement.
- Analyze and Report: Analyze campaign results, generate reporting analytics, and provide insights and recommendations for optimization.
- Ensure Email Deliverability: Partner with cross-functional teams to ensure email deliverability and integrity across all IPs using Return Path.
- Experience: Four plus years of experience across email and SMS campaigns.
- Technical Skills: Experience working with Klaviyo and/or Sailthru, knowledge of key email metrics, and familiarity with CAN-SPAM, GDPR, and email best practices.
- Education: BA/BS degree or equivalent work experience.
- Language: English, additional language(s) an advantage.
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