Healthcare Marketing Technology Specialist

2 weeks ago


St Louis, Missouri, United States Insight Global Full time
Job Overview

Insight Global is seeking a talented Healthcare Marketing Technology Specialist to join our team. This role is pivotal in executing campaign strategies for one of our prominent healthcare partners.

Key Responsibilities

The selected candidate will leverage Redpoint as the primary platform for our Customer Data Platform (CDP). This position involves:

  • Collaborating with Product Owners to design and implement tailored campaigns for the commercial client.
  • Utilizing Redpoint to establish journey builders and orchestrate multi-channel, multi-touch campaigns.
  • Creating templates, SMS communications, and user interactions through Redpoint.
  • Segmenting target audiences based on customer demographics and behavioral insights.
  • Employing SQL to analyze and troubleshoot data discrepancies.
  • Working closely with the data analytics team to interpret and utilize data effectively.
Company Commitment

At Insight Global, we are dedicated to fostering a diverse and inclusive workplace where individuals can express their authentic selves. We are an equal opportunity employer, and we value the unique contributions of every employee.

Qualifications

We are looking for candidates who possess:

  • A minimum of 3 years of experience with marketing technologies used for developing multi-channel marketing initiatives.
  • Familiarity with platforms such as Adobe Campaign, Adobe Marketo, Salesforce Marketing Cloud, Braze, Klaviyo, and Cheetah Digital.
  • Experience in journey orchestration.
  • Proficiency in reading and writing SQL queries.

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