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Business Development and Marketing Director

1 month ago

Rockville, Maryland, United States Gmed Sas Full time
Job Summary

We are seeking a highly experienced Business Development and Marketing Director to lead our Sales and Marketing efforts in the Medical Device industry. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive sales and marketing strategy to drive business growth and innovation.

Key Responsibilities
  • Develop and implement a sales and marketing strategy to increase market share and drive business growth
  • Establish pricing guidelines and strategies based on market intelligence and branding
  • Research and report on competitors and industry trends, including regulatory and business competitive edge
  • Align with senior leadership and divisions to define objectives and key results consistent with the short- and long-term vision
  • Forecast and develop annual sales quotas per business segment, project expected sales volume for new services, and analyze trends and results
  • Develop and maintain an external network to drive business growth
  • Drive sales closing of your team aligned with targeted client segments
  • Support sales executives to close sales when needed
  • Lead company branding positioning by driving digital marketing content development, capturing customers' feedback, and market intelligence analysis
  • Build a marketing and sales plan based on proposed business strategy, including promotional plans, events, sales targets, etc.
  • Organize, coordinate, promote, and participate in conferences, prospects meetings, seminars, and other events for GMED NA
  • Represent and promote company values with your team and external contacts
  • Establish an annual and monthly Sales & Marketing budget in coordination with the Financial Division and track monthly performance vs budget
  • Implement, improve, and monitor KPIs, and report to CEO and Directors' committee the outcomes and results of the Marketing and Sales plan
  • Recruit, train, engage, and evaluate the Sales & Marketing Department's team
  • Coordinate all Marketing and Sales efforts with France's Headquarter business management team
  • Support the definition, evolution, and maintenance of the Sales & Marketing Department digital tools (CRM, CMS, etc.)
Requirements
  • Bachelor's degree is required
  • Adequate Sales & Marketing experience within the Medical Device industry with a track record of success
  • Proven success in achieving sales objectives in various distribution structures and product segments
  • Experienced strategic thinker with robust execution capabilities, detail-oriented to monitor performance and identify risks/opportunities
  • Excellent communication skills, able to federate, convince, and find solutions
  • Strong analytical skills, with proficiency in sales and marketing analytics, experience using advanced reporting tools, CRM systems, and data visualization applications
  • Technical background and/or experience in the regulatory field will be a plus
About Us

GMED North America is the US subsidiary of GMED, a leading Certification Organization, a distinguished Notified Body (CE0459) authorized to act under European Regulation (EU) 2017/745 on medical devices. We certify a vast range of medical devices and in vitro diagnostic medical devices. Our goal is to provide the best in Product Certification and Quality Management Services for medical device manufacturers worldwide. At GMED North America, we strive to the highest standards of professionalism, competency, work ethic, and customer service.

Our values are Commitment to Clients and Patients' safety, Expertise, Reliability, Team Work, and What We Offer: a full and competitive benefits package including health, dental, and vision coverage, flexible spending accounts, short-term and long-term disability, company-paid life insurance, competitive base salary, annual bonus based on company performance, and a 401K retirement program. We promote work-life balance through options for telework, flexible working arrangements, and generous time off program.