Promotions Coordinator

1 week ago


West Monroe, Louisiana, United States Centric Federal Credit Union Full time
Job Overview

Position: Marketing Manager

The Marketing Manager will play a pivotal role in enhancing the competitive stance of Centric Federal Credit Union within its service areas. This position is responsible for formulating marketing objectives, directing promotional activities, and ensuring alignment with the organization’s mission.

Key Responsibilities:

35% Collaborate in the creation of all advertising and promotional initiatives. Work closely with design teams to develop, manage, and execute integrated marketing campaigns across various channels, including print, email, and SMS.

25% Oversee the planning and execution of special events, ensuring all logistics and schedules are meticulously managed. This includes organizing the annual meeting, which encompasses report production and venue arrangements.

10% Manage the distribution of quarterly newsletters to members, coordinating with internal teams to produce engaging content tailored to the audience.

10% Develop and oversee internal marketing materials for retail locations, focusing on sales promotions and financial literacy initiatives for members.

10% Maintain daily marketing communications and updates to ensure consistent messaging.

5% Prepare and present monthly marketing reports to the Board of Directors.

5% Execute additional job-related tasks as assigned.

Performance Metrics:

  1. Collaborate with marketing teams to optimize budget utilization and resource allocation.
  2. Ensure timely completion of campaigns and adherence to marketing timelines.
  3. Deliver prompt, professional, and accurate service to all members and associates.
  4. Support public relations and community engagement efforts in alignment with the marketing and business development teams.
  5. Achieve targeted outcomes related to brand visibility, member acquisition, and retention.

Qualifications:

Experience: A minimum of three to five years in a similar role.

Education: A bachelor’s degree or equivalent industry-recognized certifications.

Interpersonal Skills: This role requires significant interaction with internal and external stakeholders, necessitating strong conflict resolution abilities, relationship-building skills, and a high degree of confidentiality.

Additional Skills: Proficiency in analyzing marketing data and metrics to assess campaign effectiveness. Ability to devise long-term marketing strategies that align with organizational goals. Strong organizational capabilities and excellent written and verbal communication skills are essential for crafting impactful messages.

Physical Requirements: Must be capable of lifting up to 50 lbs.

Work Environment: Access to resources and tools for professional development, including collaborative projects and supportive management that fosters a positive workplace culture.



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