Director of Brand Strategy

6 hours ago

New York, New York, United States Wunderman Thompson Full time
About the Role

We are seeking a highly skilled Director of Brand Strategy to join our team at Wunderman Thompson. As a key member of our organization, you will be responsible for leading research initiatives, developing customer journeys, and guiding junior strategists in their work.

Key Responsibilities
  • Lead and supervise junior strategists to develop customer journeys and uncover marketing and communication opportunities around key pain points.
  • Guide junior strategists on research processes, including setting objectives, deciding methodology, and structuring research design to meet project needs.
  • Craft insights that can unlock behavior changes, inform positioning, and drive communication "sparks".
  • Partner with Medical Strategy to create in-depth understanding of MOA's potential benefits, RTs, and potential points of difference.
  • Independently craft positioning that is compelling and differentiated.
  • Participate in developing and leading positioning workshops with clients.
  • Collaborate with Creative Director and Medical Strategy to prepare background briefing documents and draft workshop proposals.
Requirements
  • 5-7+ years' experience in overall research and strategic planning.
  • HCP and DTC marketing agency experience.
  • Critical and analytical thinker, innovator, and visionary that inspires creativity.
  • Brand Launch experience is preferred.
  • Able to develop strong client relationships and trust based on deep immersion in the client's business.
  • Capable of independently drafting a creative brief based on client needs.
  • Highly collaborative and able to work effectively across internal and external stakeholders.
  • Excellent written and verbal communication skills.
About Us

At Wunderman Thompson, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. We deliver end-to-end solutions that result in revolutionary work.

We are an equal opportunity employer and consider applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability, or other protected group status.

We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

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