Brand Strategy Director

6 days ago


New York, New York, United States VMLY&R Full time
About the Role

We are seeking a highly skilled and experienced Brand Strategy Director to join our team at VMLY&R. As a key member of our strategy team, you will be responsible for leading research initiatives, developing customer journeys, and crafting compelling brand positioning.

Key Responsibilities
  • Lead research initiatives to uncover marketing and communication opportunities around key pain points
  • Develop customer journeys and guide junior strategists in research process
  • Craft insights that can unlock behavior changes, inform positioning, and drive communication sparks
  • Participate in developing and leading positioning workshops with clients
  • Collaborate with Creative Director and Medical Strategy to prepare background briefing documents
  • Responsible for workshop planning, coordination, logistics, and all materials
Requirements
  • 5-7+ years' experience in overall research and strategic planning
  • HCP and DTC marketing agency experience
  • Critical and analytical thinker, innovator, and visionary
  • Able to develop strong client relationships and trust based on deep immersion in the client's business
  • Capable of independently drafting a creative brief based on client needs
  • Highly collaborative and able to work effectively across internal and external stakeholders
  • Excellent written and verbal communication skills
What We Offer
  • Passionate, driven people who champion a culture of creativity and innovation
  • Consciously cultivated culture that values connection, belonging, and diversity
  • Competitive benefits, including full spectrum of group health coverage options and generous 401k match
  • Growth-minded opportunities for professional development and career advancement


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