VP, Director, Brand Strategy

1 day ago

New York, New York, United States Publicis Health Full time
Job Description

At Publicis Health, we're seeking a highly skilled VP, Director, Brand Strategy to join our team. As a key member of our strategy team, you'll be responsible for driving the strategic vision for our brand and overseeing all strategic work streams.

About the Role

This is a pivotal role that demands a focus on how to solve clients' business challenges most effectively through an orchestrated system of paid, owned, and earned touchpoints that inspires connected creativity. You'll be working closely with internal and external teams to develop strong client relationships and lead the strategic direction for our clients' brand development and marketing approach.

Key Responsibilities

  • Developing a deep, holistic, and evolving understanding of our clients' business objectives, challenges, threats, and opportunities
  • Formulating actionable strategic recommendations based on that understanding
  • Bringing experience from other brands and therapeutic areas to illuminate or support new strategies and solutions
  • Developing a nuanced understanding of our clients' customers' wants, needs, and behaviors across the full customer journey

Requirements

  • A digital marketing-savvy problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel orchestration (including media, CRM, site, and mobile, etc.)
  • A successful track record within the Pharma marketing space is a must
  • A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that drives strategic communications planning and implementation
  • A creative provocateur and persuasive storyteller who is endlessly curious and questioning with a keen ability to shift perspective as well as illuminate powerful insights and creative potential through data and narrative collaboration with all levels of the agency and its partners that will drive growth
  • An approachable manager with a solid track record of team oversight looking to further develop their management skillset

About Publicis Health

We're a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people's lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader. Our Publicis Groupe motto 'Viva La Différence' means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization.

We provide robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

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