Director, Brand Strategy and Innovation

5 days ago


New York, New York, United States VMLY&R Full time
About the Role

We are seeking a highly skilled and experienced Director, Brand Strategy and Innovation to join our team at VMLY&R. As a key member of our strategy team, you will be responsible for driving business growth and innovation through effective brand strategy and development.

Key Responsibilities
  • Lead and develop customer journey mapping and research initiatives to inform business strategy and drive growth
  • Collaborate with cross-functional teams to develop and implement brand positioning and messaging
  • Develop and execute research plans to identify key pain points and opportunities for growth
  • Guide junior strategists in the development of analysis and insights to inform business decisions
  • Partner with creative teams to develop and implement brand campaigns and initiatives
  • Develop and maintain strong relationships with clients and stakeholders to ensure effective communication and collaboration
Requirements
  • 5-7+ years of experience in research and strategic planning, preferably in a marketing or advertising agency
  • Proven track record of driving business growth and innovation through effective brand strategy and development
  • Strong analytical and problem-solving skills, with the ability to think critically and creatively
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and clients
  • Ability to develop and maintain strong relationships with clients and stakeholders
What We Offer

We offer a competitive salary range of $100,000-$230,000 USD, as well as a comprehensive benefits package and opportunities for growth and development. If you are a motivated and experienced brand strategist looking to join a dynamic and innovative team, please submit your application.



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