Senior Commerce Strategy Manager

6 days ago

New York, New York, United States GroupM Full time
About the Role

The Senior Commerce Strategy Manager will play a key role in driving business growth and revenue through strategic planning and execution of commerce initiatives. This individual will be responsible for understanding the capabilities of commerce platforms, including retail media networks and adtech partners, and will assist in solving complex business problems through simplified perspectives.

Key Responsibilities
  • Contribute to the development and implementation of commerce strategies that drive business growth and revenue.
  • Support agency teams in delivering comprehensive solutions that accomplish client business objectives.
  • Manage relationships to ensure delivery of first-to-market media solutions.
  • Stay up-to-date on the latest trends and best practices in retail media and develop and cascade perspectives on changing industry dynamics.
  • Engage with internal and external leaders to develop go-to-market solutions.
  • Assist in developing commerce and retail media content for the organization.
  • Lead the adoption of GroupM Commerce for new business and existing accounts.
Requirements
  • Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 3+ years of experience in commerce across paid media, trade strategy, retail, consulting, and/or analytics.
  • Ability to execute effective media plans that achieve business objectives.
  • Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
  • Drive to learn and understand the retail landscape and the latest trends in commerce media.
  • Strong communication and presentation skills, with the ability to effectively communicate complex ideas.
  • Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
  • Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
  • Experience with retail bid management platforms, such as Pacvue or Skai.
  • Experience in campaign management and optimization across multiple retail platforms.
  • Ability to collaborate and work effectively with internal teams and external partners.
  • A self-starter attitude that thrives in a fast-paced environment.
  • Excellent project-management skills; able to coordinate projects across multiple teams and functions.
About GroupM

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

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