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Senior Director, Digital Commerce
2 months ago
About the Role
The Senior Director of Digital Commerce will lead all aspects of the Brand's DTC E-commerce businesses, including margin, sales, promotional impact, site metrics, and marketing channels to optimize the business to its fullest potential. We're looking for a data-driven leader who is a structured thinker that can see the big picture and not afraid to roll up their sleeves and execute rapidly.
Key Responsibilities
- Develop E-commerce Commercial Plans: Own commercial and promotional planning of the US E-commerce business, working closely with US Marketing & Finance business leads to create offers with high conversion, high margin, and keep tight control on offer levels to ensure optimum margin.
- Lead/PM E-commerce agencies and teams internally supporting the migration of E-commerce platforms, frontend UX, OMS, WMS, and defined tech optimizations that strategically drive sales and conversions, enhance, and continually elevate the brand sites as digital flagship destinations.
- Define and ensure business requirements are fully understood and met by our implementation partners.
- Oversee multiple digital marketing channels which include, owned Email, Paid Social, SEM, SEO, Display, Retargeting, PLAs, Affiliates, Programmatic Media.
- Deliver sales funnel goals, specifically focusing on increasing new customer acquisition opportunities and engaging existing leads through retention programs.
- Drive the full Customer Relationship Management (CRM) process from the planning, costing, model building, and execution of ongoing campaigns.
- Support multi-channel campaigns across Email, SMS, Push Notification, Onsite-Personalization, Social Commerce & Media (TikTok/FB/IG/Pinterest), Direct Response, Direct Mail, Brand Media channels, and Programmatic Marketing to improve customers' engagement rates.
- Deliver operational and promotional actions supporting long-term marketing strategy to increase AOV, reduce churn, improve overall lifetime value (LTV), and therefore support net revenue growth of the business.
- Liaise with the brand marketing, product, analytics, and regional teams to design marketing initiatives and test new innovative ideas.
- Ensure compliance with all applicable regulations and legislation and that all risks within areas of responsibility are identified and managed effectively.
- Contribute to the enterprise integration initiatives with respect to the E-commerce sites with enterprise backend systems including ESP, CDP, SAP, JD Edwards, Shopify.
- Lead third-party vendors and internal teams for on-project delivery including requirement analysis, system design, coding, QA, deployment, and maintenance according to corporate standard process, SLA, KPI, and best practices.
- Partner with the Analytics team in direction for site tagging to balance site performance and features for the creation and utilization of dashboard reporting.
Requirements
- 15+ years of corporate brand digital marketing and DTC e-commerce background.
- Luxury/Prestige experience in beauty or fashion preferred.
Preferred Skills
- Thorough technical and operational understanding of DTC e-commerce.
- Experience with various e-commerce platforms and systems such as Shopify, Klaviyo, Wunderkind, Bazaarvoice, Gorgias, Signifyd, Narvar.
- Exposure to technology platforms and principles around responsive design, Mobile UX, Analytics, Reporting, SEO, ADA compliance, Ratings & Reviews.
- Understanding of systems integration and web security concepts – Webservices, Batch, EDI, sFTP, PIM, CDP, BI Database, SAP, HTML, CSS, JavaScript.
- Functional knowledge of confluence and Jira board project management tools.
- In-depth knowledge of Google products: Analytics, Merchant, AdWords & Search Console.
- Operational experience with both internal and external 3Ps; order management (including fraud), distribution, fulfillment, and customer service.
- Background in managing creative production and website and OMS front/backend development oversight.
About Revlon
Revlon is a leading global beauty company with a diverse portfolio of iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances. We are committed to delivering high-quality product innovation, performance, and sophisticated glamour to our consumers.
