Commerce Strategy Manager

2 weeks ago

New York, New York, United States GroupM Nexus Full time


Position at GroupM Nexus

GroupM Nexus unites 9,000 professionals worldwide across various domains such as advertising operations, addressable content & television, artificial intelligence, commerce, programmatic advertising, search, and social media, among others, to achieve transformative results across digital channels and platforms while creating exciting career paths for our team members. GroupM Nexus stands as the largest performance engine globally, integrating paid, owned, and earned media to deliver genuine business outcomes for our clients.

Role Overview & Significance

The Commerce Strategy Manager will possess a deep understanding of commerce platforms, including retail media networks and advertising technology partners, assisting in resolving intricate business challenges through simplified perspectives. This role will pinpoint product, process, or solution opportunities based on client requirements, unlocking new growth avenues across channels for clients. The position offers the chance to collaborate across multiple client accounts, engage with retail partners, and support dynamic cross-functional project teams. The successful candidate will have the ability to integrate the best of our network capabilities into our clients' daily operations. An entrepreneurial mindset coupled with a proactive approach to problem-solving is essential for success in this role.

Key Responsibilities
  • Enhance account management practices and improve service delivery for GroupM Commerce clients across various agencies.
  • Assist agency teams (investment, search, social, programmatic, data, and analytics) in providing comprehensive solutions that meet clients' business goals.
  • Facilitate the integration of commerce and brand media to create holistic media strategies for clients.
  • Manage relationships to ensure the delivery of innovative media solutions.
  • Stay informed on the latest trends and best practices in retail media, developing and disseminating perspectives on evolving industry dynamics.
  • Collaborate with internal and external leaders across WPP agencies, technology providers, and retailers to formulate go-to-market strategies.
  • Contribute to the development of commerce and retail media content for the organization, including educational materials, perspectives, and frameworks.
  • Champion the adoption of GroupM Commerce for both new and existing accounts.
Qualifications
  • Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional experience.
  • 3+ years of experience in commerce within paid media, trade strategy, retail, consulting, and/or analytics.
  • Proven ability to execute effective media strategies that achieve business objectives.
  • Proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
  • Strong desire to learn and comprehend the retail landscape and current trends in commerce media.
  • Excellent communication and presentation skills, with the ability to convey complex ideas effectively.
  • Thorough understanding of retail commercial elements such as profit margins, inventory levels, forecasting, and demand planning to inform media decisions.
  • Comprehensive knowledge of how various media channels interact and the role of retail media within the broader ecosystem.
  • Experience with retail bid management platforms, such as Pacvue or Skai.
  • Background in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
  • Ability to collaborate and work effectively with internal teams and external partners.
  • A self-motivated individual who thrives in a fast-paced environment.
  • Strong project management skills; capable of coordinating projects across multiple teams and functions.
Life at GroupM

Our commitment to shaping the future of media includes investing in our employees to help them excel in their roles. We prioritize employee growth just as much as responsible media investment. GroupM employees can leverage the global GroupM & WPP networks to pursue their interests, expand their networks, and learn at the forefront of marketing and advertising. We offer various employee resource groups and frequently host in-office events to celebrate team achievements, share insights, and commemorate holidays and milestones. Our benefits package includes competitive medical, vision, and dental insurance, generous paid time off, partner discounts, and mental health awareness initiatives.

GroupM is WPP's media investment group and the leading media investment company globally, with a mission to shape the future of media where advertising is more effective for individuals. The company manages over $60 billion in annual media investments, as reported by the independent research firm COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, along with cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment), and investment solutions, GroupM combines global scale, expertise, and innovation to create sustained value for clients worldwide. Discover more at

GroupM is an equal opportunity employer, providing opportunities to applicants and employees without regard to race, religion, national origin, color, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is dedicated to offering reasonable accommodations to individuals with disabilities and disabled veterans. If you require an accommodation due to a disability to search and apply for a career opportunity with GroupM, please reach out to us to discuss your needs and contact information.

The base salary for this position may range from $60,000 to $140,000, with individual compensation varying based on job-related factors, including business needs, experience, level of responsibility, and qualifications. We offer a competitive benefits package; please visit for more details.

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