Digital Marketing Director

3 weeks ago

Irving, Texas, United States APEX Service Partners Full time

Job Summary:

The Director of Paid Search Advertising will be responsible for developing and executing a comprehensive paid search strategy that drives significant online traffic, leads, and revenue for Apex Service Partner companies. This role requires a deep understanding of Google Ads, Bing Ads, display advertising, and landing page optimization, as well as strong analytical and leadership skills.

Key Responsibilities:

  • Develop and implement a comprehensive paid search strategy aligned with overall business objectives and marketing goals.
  • Oversee the creation, execution, and optimization of paid search campaigns across multiple platforms, including Google Ads and Bing Ads.
  • Manage and allocate paid search budgets effectively to maximize return on ad spend (ROAS) while maintaining volume.
  • Track and analyze campaign performance metrics to identify areas for improvement and optimize campaigns accordingly.
  • Conduct in-depth keyword research to identify relevant keywords and target audiences.
  • Supervise the creation and testing of compelling ad copy that resonates with target audiences and drives conversions.
  • Collaborate with the website team to optimize landing pages for maximum conversion rates.
  • Lead and mentor a team of paid search specialists to ensure efficient and effective campaign execution and accountability to benchmark key performance indicators (KPIs).
  • Evaluate and select enterprise-appropriate tool(s) for managing and tracking campaigns efficiently at scale.
  • Stay up-to-date on industry trends and best practices in paid search advertising.

Qualifications:

  • Bachelor's degree in marketing, business, or a related field.
  • At least 8 years of experience working with Google Ads, Bing Ads, and display advertising.
  • Strong understanding of paid search advertising principles, including keyword research, bid management, and ad targeting.
  • Proven track record of driving successful paid search campaigns and achieving measurable results.
  • Excellent analytical and problem-solving skills.
  • Strong leadership and communication skills.
  • Ability to work effectively in a fast-paced, data-driven environment.
  • Knowledge of the Home Services sector is a plus.
  • Proven experience with landing page optimization and conversion rate optimization (CRO) is a plus.

Benefits:

  • Competitive salary and benefits package.
  • Unlimited vacation time.
  • Collaborative and supportive work environment.

Location:

  • Hybrid position in Irving, TX.
  • Minimum three days in office.

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