Digital Marketing Director
2 days ago
Job Title: Digital Marketing Manager
Job Summary:
The Digital Marketing Manager will be responsible for leading the organization's digital marketing efforts, including website development, online advertising, and email marketing. The ideal candidate will have a strong understanding of financial services and digital marketing, with experience in technologies such as Salesforce, Pardot, and Google Analytics.
Key Responsibilities:
- Develop and execute the firm's e-business sales strategy across various channels of digital marketing
- Establish systems to monitor, track, and report on business analytics, market metrics, web traffic, and flow analysis
- Leverage Pardot's full marketing automation platform to improve sales conversion
- Identify and implement new technologies to help shorten the sales cycle and create better efficiencies
- Supervise Digital Marketing Associate responsible for execution of day-to-day initiatives
Requirements:
- Ten or more years of experience in asset management or similar field working with technologies such as Salesforce, Pardot, Brainshark, Fugent, Google Analytics, and Wallet Share
- Excellent understanding of financial services business, financial products, and product strategy
- Comprehensive understanding of digital marketing initiatives, the organization's products, and the investment management industry
- Five or more years of web publishing, marketing, and/or technology experience
- Strong people and project management skills
- Excellent interpersonal, presentation, oral, and written communication skills and highly ethical
- Strong planning, organization, analytical, and technical skills are required
About Resolute Investment Managers:
Resolute Investment Managers is a diversified, multi-affiliate asset management platform that partners with affiliated and independent investment managers. The clients of Resolute and our affiliates include corporate defined benefit plans, institutions, and individual investors.
Why Join Our Team:
At Resolute Investment Managers, we value our employees and offer a dynamic and supportive work environment. We are committed to helping our employees grow and develop their careers, and we offer a range of benefits and perks to support their well-being.
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