Digital Marketing Strategist

4 weeks ago


Irving, Texas, United States Paek Management Group Full time
Job Overview

Paek Management Group is seeking a highly skilled Marketing Manager to lead our digital marketing efforts and drive overall marketing performance.

The ideal candidate will have a deep understanding of digital marketing strategies, data analysis, and the ability to partner across all areas of the business.

Key Responsibilities
  • Develop, implement, and manage digital marketing campaigns across various channels, including social media, email, search engines, and display advertising.
  • Influence pricing strategies and conduct competitive analysis to ensure marketing efforts are aligned with market trends and business objectives.
  • Create, manage, and optimize direct mail marketing strategies to effectively reach target audiences, increase brand awareness, and drive customer engagement.
  • Conduct attribution analysis to measure the effectiveness of marketing campaigns and identify areas for improvement.
  • Monitor and analyze key performance indicators (KPIs) to track campaign performance and provide actionable insights.
  • Collaborate with the content team to create engaging and relevant content for digital channels.
  • Manage and optimize paid advertising campaigns to maximize ROI.
  • Stay up-to-date with industry trends and best practices in digital marketing and attribution analysis.
Requirements
  • Proven experience in digital marketing and attribution analysis.
  • Prior experience in a multi-concept, multi-unit retail environment.
  • Experience with managing outsourced marketing vendor relationships.
  • Strong analytical skills and proficiency in data analysis tools.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and as part of a team.
  • Strong attention to detail and organizational skills.
  • Understanding of conversion rate optimization.
  • Knowledge of SEO best practices.


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