Digital Marketing Strategist

5 days ago

Irving, Texas, United States Christensen Arms Full time
Job Details

Location: Irving, TX

Job Type: Full-time

Salary: $65,000 - $75,000 (Experience Dependent)

Description

Christensen Arms is seeking a highly skilled Digital Marketing Specialist to join our team in Irving, Texas. As a key member of our marketing team, you will be responsible for managing and increasing the effectiveness of our critical digital marketing levers, including our e-commerce store, email marketing, SEO, social media, loyalty initiatives, and more.

You will work closely with our Director of Marketing and other internal stakeholders to develop and execute multi-channel marketing strategies to acquire new customers and delight existing ones. Your expertise in SEO, email marketing, and e-commerce will be crucial in driving traffic and converting sales.

We are looking for a proactive and analytical individual with a passion for the outdoors and firearms. If you have a strong understanding of growth marketing trends and best practices, and can apply them to a world-class brand like Christensen Arms, we want to hear from you.

Responsibilities
  • Own and manage our critical digital marketing levers, including e-commerce store, email marketing, SEO, social media, loyalty initiatives, and more
  • Contribute to the growth of our owned audiences
  • Manage all email marketing initiatives, including creation and optimization of email campaigns and automated flows in Klaviyo
  • Influence e-commerce purchases, both from new and repeat customers
  • Analyze customer LTV and make informed marketing decisions based on data
  • Improve the customer journey and optimize conversion rate through close collaboration with design and development teams
  • Maintain and improve our website's organic visibility through SEO enhancements
  • Support the Director of Marketing in creating and executing multi-channel marketing strategies to acquire new customers and delight existing ones
  • Support the Director of Marketing in setting the roadmap and delivering new features on the e-commerce website and creating strategies to drive and convert traffic to maximize revenue against commercial targets
  • Maintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the website
  • Be the subject matter expert for all growth marketing activities
  • Attend events and trade shows, as needed, to provide marketing support
Qualifications
  • Bachelor's degree in a related field, or equivalent work experience
  • 2+ years of experience in Firearms / Military Products / Tactical Industry / Outdoor Industry (or be able to present why your experience is applicable to Christensen Arms)
  • 4+ Years of experience in a Digital Marketing role, with hands-on experience
  • Strong knowledge of SEO best practices and strategies
  • Experience with WordPress and WooCommerce is ideal, although experience with similar e-commerce platforms like BigCommerce is highly applicable
  • Experience with email marketing platforms like Klaviyo or MailChimp is critical
Preferred Skills
  • A Fierce Passion for the Outdoors
  • Strong Aptitude for Both Analytical and Creative Thinking
  • Proactive Work Style Requiring Minimal Oversight
  • Excellent Interpersonal Skills
  • Stellar Written and Verbal Communication Skills
  • Ability to Stay Abreast of Industry Trends
  • Outspoken Tendencies Paired with Team-Oriented Actions
  • A Customer-First Mindset
What We Offer

Christensen Arms offers a highly competitive benefits package and a dynamic work environment that values innovation and teamwork.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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