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Digital Marketing Strategist

1 month ago

Irving, Texas, United States Sena Technologies Full time
Job Title: Digital Marketing Strategist

We are seeking a highly skilled Digital Marketing Strategist to lead our online marketing efforts and drive brand awareness, customer acquisition, and engagement across digital channels.

The ideal candidate will have a deep understanding of digital marketing strategies, excellent analytical skills, and a passion for driving results in a dynamic, fast-paced environment.

Key Responsibilities:
  • Plan and execute comprehensive digital marketing campaigns across platforms, including search engines, social media, email marketing, and display advertising.
  • Define and track key performance indicators (KPIs) for digital campaigns, optimizing strategies for maximum effectiveness.
  • Lead online advertising efforts by managing pay-per-click (PPC) campaigns, including Google Ads and social media ads (Facebook, Instagram, LinkedIn, etc.).
  • Optimize ad spend based on performance metrics to achieve the best ROI.
  • Oversee the development and optimization of website content to improve organic search rankings and drive traffic.
  • Work closely with content teams to ensure SEO best practices are followed, including keyword research and on-page/off-page SEO tactics.
  • Create and manage the company's social media presence, ensuring consistent messaging and engagement across all platforms.
  • Analyze social media performance, providing insights and recommendations for improvement.
  • Oversee the development and execution of email marketing campaigns, ensuring high engagement and conversion rates.
  • Develop lead-generation strategies and manage the customer database for targeted campaigns.
  • Track, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytics, SEMrush, or similar platforms.
  • Provide regular reports on KPIs, trends, and areas for improvement to senior management.
  • Collaborate with sales, product development, and design teams to ensure marketing strategies align with business goals.
  • Coordinate with external agencies, freelancers, or vendors as needed for campaign execution.
  • Keep abreast of industry trends and emerging digital marketing technologies.
  • Test and experiment with new digital tools and platforms to improve marketing effectiveness.
Requirements:
  • Bachelor's Degree in Marketing, Business, or a related field.
  • 3-5 years of experience in digital marketing, with a proven track record of success.
  • Strong knowledge of SEO, SEM, PPC, and social media marketing.
  • Proficiency in digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
  • Experience with marketing automation tools (Klaviyo, HubSpot, Marketo, etc.) is a plus.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent communication, project management, and leadership skills.