Digital Marketing Coordinator

5 days ago


Irving, Texas, United States Berkshire Hathaway Automotive Full time
{"title": "Paid Media Specialist", "description": "Job Summary

Berkshire Hathaway Automotive is seeking a skilled Paid Media Specialist to join our marketing team. As a key member of our team, you will be responsible for managing paid digital marketing campaigns for a nationwide group of automotive dealerships.

Key Responsibilities:
  • Manage large budgets for multiple dealerships and different campaign types on multiple platforms, including Google Ads, Microsoft Ads, Meta, YouTube, and others.
  • Directly build effective Meta/Paid Search campaigns in the appropriate channel platform.
  • Continuously strive to improve account performance and advertising efficiency through campaign optimization and A/B testing.
  • Conduct, measure, and implement the results of A/B tests.
  • Keep up with the latest digital advertising industry developments.
  • Proactively consult with dealership representatives to recommend new campaign opportunities, budget changes, and to scale existing campaigns to drive traffic growth.
  • Prepare and deliver digital marketing performance reviews with dealership stakeholders.
  • Perform traffic analysis in Google Analytics related to paid digital traffic and other sources/mediums.
  • Act as one of our resident digital marketing experts.
Requirements:
  • Bachelor's degree preferred, equivalent experience accepted.
  • Up to 3 years of experience managing paid digital campaigns preferred.
  • Working experience directly managing paid advertising via search and social media platforms preferred.
  • Experience working with project management platforms similar to Asana and Monday.
  • Google Ads, Microsoft Ads, and Google Analytics certification required within 30 days; current certifications preferred.
What We Offer:
  • Competitive compensation.
  • Fast-paced work environment.
  • Career growth opportunities.
  • Medical, vision, and dental coverage.
  • Two weeks paid vacation and holidays.
  • 401(k) with company match.
", "lang_code": "en"}

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