Digital Marketing Coordinator
5 days ago
Berkshire Hathaway Automotive is seeking a skilled Paid Media Specialist to join our marketing team. As a key member of our team, you will be responsible for managing paid digital marketing campaigns for a nationwide group of automotive dealerships.
Key Responsibilities:- Manage large budgets for multiple dealerships and different campaign types on multiple platforms, including Google Ads, Microsoft Ads, Meta, YouTube, and others.
- Directly build effective Meta/Paid Search campaigns in the appropriate channel platform.
- Continuously strive to improve account performance and advertising efficiency through campaign optimization and A/B testing.
- Conduct, measure, and implement the results of A/B tests.
- Keep up with the latest digital advertising industry developments.
- Proactively consult with dealership representatives to recommend new campaign opportunities, budget changes, and to scale existing campaigns to drive traffic growth.
- Prepare and deliver digital marketing performance reviews with dealership stakeholders.
- Perform traffic analysis in Google Analytics related to paid digital traffic and other sources/mediums.
- Act as one of our resident digital marketing experts.
- Bachelor's degree preferred, equivalent experience accepted.
- Up to 3 years of experience managing paid digital campaigns preferred.
- Working experience directly managing paid advertising via search and social media platforms preferred.
- Experience working with project management platforms similar to Asana and Monday.
- Google Ads, Microsoft Ads, and Google Analytics certification required within 30 days; current certifications preferred.
- Competitive compensation.
- Fast-paced work environment.
- Career growth opportunities.
- Medical, vision, and dental coverage.
- Two weeks paid vacation and holidays.
- 401(k) with company match.
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