Digital Marketing Director

4 weeks ago

Irving, Texas, United States APEX Service Partners Full time
Job Title: Director of Paid Search Advertising

At Apex Service Partners, we are seeking a highly skilled and experienced Director of Paid Search Advertising to lead our digital marketing efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive paid search strategy that drives significant online traffic, leads, and revenue for our companies.

Key Responsibilities:
  • Strategy Development: Develop and implement a comprehensive paid search strategy aligned with overall business objectives and marketing goals.
  • Campaign Management: Oversee the creation, execution, and optimization of paid search campaigns across multiple platforms, including Google Ads and Bing Ads.
  • Budget Management: Manage and allocate paid search budgets effectively to maximize Return on Ad Spend (ROAS) while maintaining volume.
  • Performance Analysis: Track and analyze campaign performance metrics to identify areas for improvement and optimize campaigns accordingly.
  • Keyword Research: Conduct in-depth keyword research to identify relevant keywords and target audiences.
  • Ad Copy Development: Supervise the creation and testing of compelling ad copy that resonates with target audiences and drives conversions.
  • Landing Page Optimization: Collaborate with the website team to optimize landing pages for maximum conversion rates.
  • Team Leadership: Lead and mentor a team of paid search specialists to ensure efficient and effective campaign execution and accountability to benchmark KPIs.
  • Toolset Selection: Evaluate and select enterprise-appropriate tool(s) for managing and tracking campaigns efficiently at scale.
  • Industry Trends: Stay up-to-date on industry trends and best practices in paid search advertising.
Qualifications:
  • Bachelor's degree in marketing, business, or a related field.
  • At least 8 years of experience working with Google Ads, Bing Ads, and display advertising.
  • Strong understanding of paid search advertising principles, including keyword research, bid management, and ad targeting.
  • Proven track record of driving successful paid search campaigns and achieving measurable results.
  • Excellent analytical and problem-solving skills.
  • Strong leadership and communication skills.
  • Ability to work effectively in a fast-paced, data-driven environment.
  • Knowledge of Home Services sector a plus.
  • Proven experience with landing page optimization and conversion rate optimization (CRO) is a plus.
Benefits:
  • Competitive salary and benefits package.
  • Unlimited vacation time.
  • Collaborative and supportive work environment.
Location:
  • Hybrid position in Irving, TX.
  • Minimum three days in office.

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