Digital Media Business Developer

2 weeks ago

Lake Charles, Louisiana, United States Gray Television Full time

About Gray Television:

Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

Job Summary:

KPLC is currently seeking a Multimedia Sales Executive to work with local businesses to help them generate sales and increase their profitability.

This position utilizes an audience-based sales approach, selling across all product platforms to provide marketing solutions to current and new customers.

Key Responsibilities:

  • Create a strategic business plan to meet and exceed revenue goals and targets on a monthly, quarterly, and annual basis
  • Develop new local direct business
  • Conduct Needs Analysis and account reviews to uncover the customer's most essential needs
  • Demonstrate product knowledge and value to customers
  • Create and deliver formal presentations to clients/prospects
  • Provide follow-up assessments of advertising effectiveness
  • Collaborate with Traffic personnel to provide timely and accurate traffic instructions
  • Use CRM (Matrix) to manage day-to-day activity, weekly/quarterly projections
  • Conduct account maintenance including make-goods, posts reports, aging & collections

Requirements:

  • Bachelor's or equivalent degree
  • Outside sales experience required
  • Self-motivated and enthusiastic personality is crucial
  • Must be able to manage time effectively, work independently and as part of a team
  • Strong written and oral communication skills, proficient in using MS Office products and CRM software
  • A real desire to understand clients and their business needs
  • Must be creative, flexible, and able to adapt to industry changes
  • Ability to handle multiple projects, prioritize and complete specific tasks on time
  • Driver's license and dependable transportation required
  • MVR required

Equal Employment Opportunity:

Gray Television provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Workplace Harassment:

Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Health and Safety:

Gray Television encourages all new employees to be fully vaccinated against the coronavirus before the first workday.

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