National Marketing Strategist

3 days ago

Lake Charles, Louisiana, United States Marsh LLC Full time
About the Role

We are seeking a highly skilled National Marketing Specialist to join our team at Marsh McLennan Agency. As a key member of our National Marketing Strategy Team, you will play a critical role in supporting and executing business development and marketing initiatives to raise the profile of our Marsh McLennan Agency brand.

Key Responsibilities
  • Support team initiatives by conducting research, coordinating efforts, and assisting the team in developing tailored strategies, approaches, and materials to help us grow our business.
  • Strategize and support the launch of national products and solutions by overseeing the creation of campaign assets, working with different teams and project managers to coordinate and complete materials that will make our launches successful.
  • Assist with business line marketing efforts by providing marketing support to specific practice groups and business line managers, collaborating with thought leaders to plan content and enhance our business development and marketing efforts and to drive regional awareness and engagement.
  • Assist with cross-selling and upselling strategy by contributing to initiatives aimed at increasing customer lifetime value and revenue through targeted marketing campaigns and personalized messaging.
  • Perform special projects as assigned, always ready to tackle unique projects and contribute to the success of our team.
Requirements
  • Strong writing and editing skills, with a portfolio of writing samples to demonstrate ability.
  • Demonstrated project management capabilities to handle tight deadlines, shifting priorities, and the ability to find creative solutions. Experience working within an executive team.
  • Establish and cultivate positive relationships with key stakeholders, building strong connections with important individuals in our business to create an environment that fosters shared objectives.
  • Knowledge of core marketing principles including internal communications, external communications, branding, social media, channel strategy, and audience development.
  • Planning and monitoring omnichannel experiences across various channels such as SEO, SEM, social media, events, email, and direct mail.
  • Excellent communication and presentation skills.
Preferred Qualifications
  • Undergraduate degree in marketing, communications, business or related area preferred.
  • Minimum of 5 years of relevant marketing experience, preferably working with an industry-based audience and products/solutions.
  • 1-2 years of experience in a marketing role within the Business Insurance industry.
  • Strong computer skills and proficiency with MS Word, Excel, PowerPoint and basic understanding of Agency Management and CRM tools.
What We Offer

We value and respect the impact our colleagues make every day both inside and outside our organization. We've built a culture that promotes colleague well-being through robust benefit programs and resources, encourages professional and personal development, and celebrates opportunities to pursue the projects and causes that give colleagues fulfillment outside of work.

Some benefits included in this role are:

  • Generous time off, including personal and volunteering.
  • Tuition reimbursement and professional development opportunities.
  • Remote work.
  • Charitable contribution match programs.
  • Stock purchase opportunities.

To learn more about a career at Marsh McLennan Agency, check us out online: https://www.marshmma.com/ or flip through our recruiting brochure: https://www.marshmma.com/recruiting-brochure

Follow us on social media to meet our colleagues and see what makes us tick: https://www.linkedin.com/company/marsh-mclennan-agency/ https://www.facebook.com/MarshMcLennanAgency/ https://twitter.com/MarshMcLennan https://www.instagram.com/marshmclennanagency/ https://www.youtube.com/user/MarshMcLennanAgency

The applicable base salary range for this role is $68,000 to $102,000. The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.

We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other wellbeing programs as well as employee assistance programs.

We are an equal opportunity employer and welcome applications from diverse candidates. We are committed to creating an inclusive environment where all colleagues feel valued, respected, and supported.

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