Marketing Manager, Paid Media, Amazon Business

3 weeks ago

New York, New York, United States Amazon Full time
Job Description

At Amazon Business, we're seeking an experienced Paid Media Marketing Manager to join our global Paid Media Team. As a key member of our team, you'll create world-class marketing strategies to support our mission to grow Amazon Business globally.

You'll define, plan, execute, and measure Paid Media Campaigns (social, display ads, Amazon Display, etc.) that drive customer growth. You'll partner with our international marketing teams and external agency/partners as the paid media point of contact to strategize and authorize advertising launches of promotions and services.

The impact of this role is significant and broad, accounting for a large percentage of our KPIs serving as a critical feature of overall marketing at Amazon Business.

Key Responsibilities
  • Define and execute Paid Media strategies for Amazon Business worldwide.
  • Define best practices and measurement of paid media channels (social, display, Amazon Ads etc.) within Amazon Business for marketing partners to follow globally.
  • Act as the main Paid Media point of contact to direct external and internal partners and effectively collaborate with them to support successful advertising campaign launches.
  • Take ownership for efficient use of Amazon Business advertising budget worldwide by monitoring and advising on work output from partner teams in relation to paid advertising.
  • Derive actionable insights from data and synthesize to deliver and advise on improvements to campaign performance.
  • Report progress against goals and presenting relevant metrics to senior management, contributing to strategic decision-making processes.
  • Manage prioritization and trade-offs among customer experience, scope, and time to market.
  • Write joint business review documents, experimentation roadmaps and campaign plans that work backwards from the customer.
Requirements
  • The ability to create innovative marketing programs and/or partnerships to drive customer acquisition through paid advertising, demonstrating strategic thinking and leadership.
  • Strong analytical skills with a strong bias towards decision making based on data. The ability to take, drive and/or influence global strategic decisions.
  • Advanced Excel and data analytics skills, able to use it to analyze, extract insights and present recommendations.
  • The ability to make things happen quickly with large, less nimble partners and/or teams.
  • Agency or agency setting experience managing advertising campaigns across brand awareness, acquisition, customer engagement showcasing a strategic approach to marketing.
  • Experience in owning planning, media buying and measurement for campaigns across a variety of channels such as Social, Programmatic, OLV, CTV, Direct etc.
  • Superior verbal and written communications skills with extreme attention to detail.

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