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Senior Marketing Manager, Social Media, North America Stores Marketing

1 month ago

New York, New York, United States Amazon Full time
About the Role

We are seeking a highly motivated and self-directed Senior Marketing Manager, Social Media to define and manage strategic brand direction rooted in consumer research and insights across social media programs.

Key Responsibilities
  • Develop campaign architecture and strategy across key social platforms (TikTok, YouTube, Pinterest, and Instagram) and multiple handles.
  • Own social marketing content calendar creation and management, as well as communication and partnership with internal teams Vendor Management, Product Management, Merchandising, and Category Marketing.
  • Lead market research and insights, partnering with internal customer insights team (Design and Research), to determine annual, seasonal, and quarterly brand messaging and priorities.
  • Synthesize findings and translate into actionable marketing strategies.
  • Work with the creative team to brief on seasonal and quarterly priorities rooted in consumer research, social trends and insights.
  • Develop and manage consumer moments and mindset matrix in order to determine cultural priorities that align to our core consumer's life stages.
  • Stay up-to-date on consumer research and market trends to understand brand positioning, focusing on brand perception, product selection, value proposition, price points, delivery speed, etc.
  • Monitor and report on brand health metrics, determining which KPIs to keep a pulse on.
  • Conduct competitor analyses and brand lift studies in order to identifying growth opportunities in the space, creating competitive reviews and situational analyses.
  • Manage end-to-end program management experience.
About the Team

The North American Stores (NAS) Marketing & Creative team helps customers discover and engage with new, popular and relevant products across retail categories.

We do this by combining technology, science, innovation, marketing and creativity to build new customer-facing features and experiences alongside cutting-edge tools for marketers.

NAS is on a mission to make Amazon the most-loved shopping destination.

We aspire to meet customers where they are with a steady drumbeat of inspiring, relevant, and automated content that builds upon recent shopping missions while also introducing new and timely ideas.

We are looking for creative, customer-obsessed, curious and highly entrepreneurial leaders to join our new and exciting team.

Requirements
  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience leading go-to-market for consumer software or hardware product launches
  • Preferred Qualifications: Experience with customer segmentation, profiling, and targeting, Experience using any of SQL or other analytical tools for conducting data analysis, Master's degree in marketing, advertising, business or equivalent, Experience within Retail Marketing
What We Offer

Amazon is committed to a diverse and inclusive workplace.

Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

For individuals with disabilities who would like to request an accommodation, please visit

Los Angeles County applicants:

Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies.

Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.

These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation.

Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our compensation reflects the cost of labor across several US geographic markets.

The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market.

Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.

Amazon is a total compensation company.

Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.

For more information, please visit