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Strategic Social Media Marketing Manager

1 month ago

New York, New York, United States Amazon Full time

About the Role

The AWS Social Media Team is seeking an experienced social media marketing manager to join our team supporting the Developer Experience stakeholder group. As a key member of our team, you will be responsible for developing and executing social media strategies to engage with developers and promote the AWS brand.

Key Responsibilities

  • Analyze and report social media performance metrics to inform strategic decisions
  • Develop and implement comprehensive social media strategies aligned with business objectives
  • Manage daily meetings with stakeholders to ensure a thriving social experience for developers
  • Create high-quality content such as videos, blog posts, or podcasts targeted at engineers and technical end-users
  • Work with the Marketing team to create and publish product-focused social media and newsletter content
  • Develop and launch social programs to boost the credibility of the AWS brand worldwide
  • Execute social media campaigns standalone and as part of multi-channel advertising efforts
  • Manage and oversee the day-to-day operations of social media channels, including content creation, publishing, and community management

About the Team

The Brand Advertising and Global Social Media Team drives top-of-mind awareness of AWS through custom content and acts as a megaphone to share key messages through visual storytelling across mass-reach channels.

What We Offer

  • A dynamic and inclusive work environment
  • Opportunities for career growth and development
  • A competitive compensation package
  • A comprehensive benefits program

Requirements

  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
  • Experience building, executing, and scaling cross-functional marketing programs
  • Experience communicating results to senior leadership

Preferred Qualifications

  • Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
  • Experience with Salesforce and Tableau
  • Experienced social media marketing manager

Amazon is an Equal Opportunity Employer

We are committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.