Senior Marketing Manager, Social Media Marketing
3 weeks ago
Job Title: Senior Marketing Manager, Social Media Marketing
About the Role:
We are seeking a seasoned senior marketer to join our Social Advertising team at Amazon. As a Senior Marketing Manager, you will be responsible for assessing marketing capabilities, prioritizing new strategies to test with, running experiments and preliminary marketing campaigns through social media channels, and scaling up successful strategies.
Key Responsibilities:
- Work cross-functionally with engineering to develop new automated programs from end to end.
- Define experimental frameworks and optimize campaign set ups for driving meaningful insights.
- Define the metrics and processes needed to standardize the management of advertising campaigns.
- Work directly with social networks to understand platforms capabilities and explore marketing campaigns.
- Design and carry out well-structured experiments (including tracking, measuring, and reporting).
- Communicate regularly with internal stakeholders and teams to iterate on objectives and opportunities.
Requirements:
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
Preferred Qualifications:
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
About Amazon:
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit
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