Lead Marketing Strategist
2 weeks ago
Position Overview
The Senior Marketing Specialist plays a pivotal role in designing and executing comprehensive marketing initiatives aimed at achieving organizational objectives, driving lead generation, and enhancing brand visibility for Tyler Technologies' Payments platform.
Key Responsibilities
- Develop and implement innovative marketing strategies that effectively communicate key messages through various channels, including email, direct mail, digital media, and promotional materials.
- Ensure consistency in marketing messaging while delivering impactful content tailored to target audiences.
- Collaborate with sales and internal stakeholders to identify business requirements and craft marketing solutions that align with those needs.
- Utilize data-driven insights to assess the effectiveness of campaigns and refine future marketing efforts accordingly.
- Oversee the execution of marketing campaigns, ensuring timely delivery and adherence to project timelines.
- Manage project schedules, approvals, and related documentation using the department's project management tools.
- Gather product or service information through consultations with internal experts or clients to inform marketing materials.
- Create various marketing collateral, including product sheets, brochures, case studies, and social media content, as directed by marketing leadership.
- Provide mentorship and guidance to junior team members, fostering a collaborative and growth-oriented environment.
Qualifications
- Bachelor's degree in a relevant field or equivalent professional experience.
- Minimum of 6 years of experience in marketing.
- Familiarity with marketing communication channels, including email, direct mail, digital media, and event marketing.
- Proven ability to manage diverse marketing projects and timelines effectively.
- Strong writing skills with a focus on audience engagement and adherence to best practices.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Understanding of graphic design principles and digital marketing tools.
Personal Attributes
- A proactive attitude with a commitment to exceeding expectations.
- Experience in the technology/software sector and public service preferred.
The Senior Marketing Specialist will significantly contribute to the company's success by developing and executing campaigns that enhance brand perception, drive customer engagement, and support business growth.
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