Marketing Communications Specialist

4 days ago

Naples, Florida, United States Pine Ridge Physicians Regional Full time
Marketing Coordinator Job Description

Pine Ridge Physicians Regional is seeking a highly skilled Marketing Coordinator to join our team. The ideal candidate will have excellent written and verbal communication skills, proficiency in Excel, PowerPoint, and Word, and outstanding organizational skills to support multiple projects.

Key Responsibilities:

  • Support the Marketing Director in developing annual marketing plans and collaborating with hospital leadership, corporate leads, and approved marketing vendors in executing those plans.
  • Influence colleagues to support optimal marketability and seamless consumer-to-patient pathways.
  • Support internal and external communications initiatives and ensure an effective communications framework that includes both earned and owned media.
  • Assist with online reputation management.
  • Support Community Connections efforts to foster valuable community relations and partnerships on behalf of the hospital and in support of the hospital's growth initiatives and reputation management.
  • Maintain the hospital website to ensure up-to-date, compliant, and consumer-oriented content at all times.
  • Support efforts to measure and track ROI and KPIs related to marketing projects.
  • Stay abreast of overall hospital market share, service line market share, market dynamics, and other data to help identify new growth strategies.
  • Work with director(s) of professional outreach to support independent physician alignment and with practice administration to support affiliated medical group performance.
  • Serve as hospital media contact and hospital spokesperson, when appropriate.
  • Support a culture of excellence in patient experience and the organizational Strategic Imperatives.
  • Communicate marketing strategy with knowledge and conviction to stakeholders.
  • Remain aware of and compliant with all marketing-related guidelines and corporate policies related to communications, advertising, and promotions, physician relations, and other topics as applicable.

Qualifications:

  • Bachelor's or master's degree in marketing, communications, journalism, or a related field.
  • Minimum 2-4 years direct marketing experience, preferably in healthcare.
  • Strong analytical skills that demonstrate the ability to identify and act on insights that drive business results.

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