Marketing Communications Strategist

5 days ago

Naples, Florida, United States The Moorings Park Institute Incorporated Full time

Marketing Communications Specialist Job Description

We are seeking a highly motivated and creative Marketing Communications Specialist to join our dynamic team at The Moorings Park Institute Incorporated. As a Marketing Communications Specialist, you will play a key role in developing compelling content and driving engagement across various marketing channels and collaborating closely with marketing and sales to achieve our shared goals.

Key Responsibilities:

  • Develop and execute a social media strategy: Create engaging graphics, capture and edit high-quality photos and videos, manage social media campaigns, analyze results to optimize your approach, and cultivate a thriving online community through responsive interactions.
  • Support the Director of Marketing with administrative tasks, project management, reports, budgets, and scheduling - keeping the marketing engine running smoothly.
  • Develop engaging and persuasive copy for diverse marketing channels, utilizing strong storytelling, audience targeting, and A/B testing to optimize results.
  • Contribute to the creation of SEO-enriched insightful blog posts and articles that demonstrate thought leadership in our industry.
  • Work seamlessly with designers, videographers, publishers, and vendors to ensure brand consistency and messaging across all content.
  • Manage and distribute marketing materials through our brand asset system. Keep things organized and accessible.
  • Stay ahead of the curve by researching industry trends, best practices, and recommend improvements to our marketing strategy and tactics.

Requirements:

  • Strong written and verbal communication skills to craft clear and engaging messages in the English language required.
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 2+ years of experience in marketing communications, advertising, or a similar field.
  • Proficiency with social media platforms, content management systems, and creative tools like Adobe Creative Cloud, Canva and Microsoft Office Suite.
  • Experience with is a plus.
  • Photography, videography and editing skills
  • Can leverage Google Analytics to measure success. Knowledge of SEO best practices is a further advantage.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the partner for this job.

Duties, responsibilities, and activities may change at any time with or without notice.

During emergencies or natural disasters may be required to be on duty for the duration of the disaster.

We offer a range of benefits to our partners, including FREE health and dental insurance, FREE Telemedicine for medical and behavioral health, Vision insurance, company paid life insurance and short-term disability, Generous PTO program, HSA with employer contribution, Retirement plan with employer match, Tuition reimbursement program, Wellness program with free access to on-site gym, Corporate discounts, Employee assistance program, and Caring executive leadership.

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