Global Marketing Lead

2 weeks ago

Santa Cruz, California, United States Cannondale Mavaro Neo SL Full time
Global Marketing Manager - Urban Category

As a key player in the Urban category at Cannondale, you will have the opportunity to shape and enhance our brand's presence in the cycling industry. This role is essential for developing and executing a forward-thinking marketing strategy that resonates with consumers globally.

Key Responsibilities:

  • Oversee the formulation of comprehensive marketing objectives and strategies for the Urban segment, ensuring alignment with the annual planning cycle.
  • Revitalize and strengthen the Cannondale brand within the Urban market, extending beyond mere product offerings.
  • Lead strategic initiatives for the Urban category, managing projects from inception to completion while engaging stakeholders effectively.
  • Utilize consumer insights and competitive analysis to identify market trends and opportunities, guiding product development and positioning.
  • Craft detailed marketing briefs for new products, outlining positioning, target demographics, and key benefits to inform all marketing communications.
  • Design and implement impactful marketing campaigns, utilizing various channels including digital, print, and social media to maximize reach and engagement.
  • Collaborate with the Creative Services team to coordinate the production of marketing assets, including video and photography, to enhance storytelling.
  • Develop comprehensive launch strategies for new products, ensuring all consumer touchpoints are effectively addressed.
  • Manage ongoing marketing campaigns to support product launches, utilizing paid advertising and social media strategies.
  • Plan and execute advertising and promotional activities, maintaining consistency across all marketing efforts and adhering to brand guidelines.
  • Foster collaboration among cross-functional teams, including Creative, Digital, and Product Management, to achieve marketing objectives.
  • Deliver engaging presentations for internal and external stakeholders, representing the brand at various events and trade shows.
  • Ensure clarity and consistency in brand communication, articulating the unique features and benefits of the Cannondale Urban and Fitness product lines.
  • Establish best practices for marketing processes, emphasizing data-driven decision-making.

Qualifications:

  • Bachelor's Degree in Marketing or a related field.
  • A minimum of 8 years of marketing experience, preferably within the outdoor or cycling industry.
  • Strong strategic planning and project management capabilities.
  • Proven leadership in integrated marketing, campaign strategy, and demand generation.
  • Ability to apply fundamental marketing principles to drive consumer engagement.
  • Excellent interpersonal skills, fostering relationships across departments.
  • High energy and adaptability in a fast-paced environment.
  • Strong analytical and problem-solving abilities.
  • Fluency in both Dutch and English.
  • Willingness to travel domestically and internationally as required.
  • Experience in the Bicycle Industry with a solid understanding of Urban and Fitness cycles.
  • Comfortable with public speaking and presenting.
  • Proficient in Microsoft Office Suite.

Benefits:

  • Hybrid work model with flexible office days.
  • Generous Paid Time Off policy.
  • Employee discounts on company products.
  • Wellness programs to support employee health.
  • A professional yet casual workplace culture.
  • Additional health insurance options.
  • Access to onsite gym facilities.
  • Pension plan and other benefits.

About Cannondale:

Cannondale is part of Pon Holdings, a leading family-owned business in the Netherlands, known for its extensive portfolio in the cycling industry. We are committed to fostering a diverse and inclusive workplace, ensuring that every team member feels valued and empowered.

At Cannondale, we strive to create a sense of belonging within the cycling community and are dedicated to promoting inclusivity in our workplace culture.

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