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Marketing Specialist for Real Estate

2 months ago

Santa Cruz, California, United States Anywhere Real Estate Full time

Field Marketing Specialist at Anywhere Real Estate

We are seeking a motivated and strategic Field Marketing Specialist to assist local real estate professionals in enhancing their business through Anywhere Real Estate's premier programs and technological solutions. This role is vital in maintaining the company's brand integrity and promoting our distinct value proposition for agents.

Key Responsibilities:

  • Collaborate with branch leadership to identify agents requiring targeted marketing and branding assistance.
  • Advise agents on personalized marketing approaches through both group and individual consultations, emphasizing our Core 4: agent productivity, coaching, culture, and wealth building.
  • Guide real estate agents in developing a comprehensive digital marketing strategy, leveraging social media platforms for both organic and paid promotions, while enhancing their online presence and showcasing customer testimonials.
  • Conduct annual assessments of agents' digital performance to evaluate their online visibility and pinpoint areas for enhancement.
  • Provide resolution support and individualized assistance to agents as necessary.
  • Create and distribute a monthly schedule of educational and training events, and facilitate marketing workshops both in-office and online.
  • Support multiple regional offices by participating in group and individual meetings, assisting with recognition initiatives, and engaging in community outreach and charitable events.
  • Assist newly affiliated real estate agents with onboarding processes to ensure their success.
  • Prepare tailored recruiting presentations for key agents, collaborating with branch managers during presentations.
  • Work alongside the creative team to design and oversee local recruitment and advertising campaigns.
  • Participate in regional marketing meetings and training sessions.
  • Maintain regular communication with the Field Marketing Manager and local leadership regarding key initiatives and regional activities.
  • Submit competitive intelligence samples to the recruiting intelligence portal consistently.
  • Stay informed about quality standards, industry regulations, and marketing protocols, including Fair Housing language and REALTOR requirements.

Travel Requirements:

  • Ability to work from home a few days a week.
  • Regular local travel to various assigned offices.

Ideal Candidate Profile:

  • Exceptional presentation, writing, and public speaking abilities.
  • Strong project management capabilities.
  • Ability to follow instructions with effective critical thinking and problem-solving skills.
  • Proficient in prioritizing tasks, meeting deadlines, and ensuring timely follow-up on outstanding items.
  • Effective and professional communication skills with employees and agents.
  • Solid understanding of basic design principles.

Required Qualifications:

  • Minimum of 2 years of experience in marketing, creative agencies, or communications (field marketing preferred).
  • Preferred experience in the real estate sector.
  • Experience working effectively in a multi-functional and multi-location environment.
  • Expertise in Microsoft Office Suite (Word, Outlook, PowerPoint, etc.) and ability to learn additional online tools.
  • Basic knowledge of graphic design software such as InDesign and Adobe Creative Cloud.
  • Understanding of both paid and organic social media campaign strategies.

About Anywhere Real Estate:

Anywhere Real Estate is a leading brand in the luxury real estate market, operating a vast network of franchise and company-owned offices worldwide. We are dedicated to empowering every individual's next move in the real estate journey, leveraging innovative technology and products to enhance the productivity of our independent sales agents.

Diversity and Inclusion Commitment:

At Anywhere Real Estate, we believe that diversity drives success. We are committed to fostering an inclusive culture that empowers all employees and promotes diverse talent across our organization. Our achievements reflect our dedication to diversity, having been recognized as one of the World's Most Ethical Companies and a Great Place to Work.

We invite candidates from all backgrounds to apply and contribute to our mission of transforming the real estate industry.