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Fitness Content Marketing Lead

2 months ago

Santa Monica, California, United States Apple Full time
Overview

Join the Apple Fitness+ team to shape transformative experiences that promote healthier lifestyles on a global scale. We are looking for a seasoned Social Media Manager who excels in crafting and executing impactful social media strategies, guiding the direction for Apple Fitness+ and its trainers, while collaborating effectively with various teams to achieve measurable results.

Role Responsibilities

The Social Media Marketing Manager will lead comprehensive social media initiatives within a dynamic environment, leveraging a wealth of experience in social media strategy and execution. The ideal candidate will possess a proactive mindset, adept at navigating the fast-paced world of social media while maintaining a focus on results. Key responsibilities include:
  • Developing and implementing a robust social media content strategy for Fitness+ and its trainers.
  • Monitoring and analyzing social media performance metrics to inform strategy adjustments and enhance engagement.
  • Building and nurturing cross-functional relationships with teams across Apple, including Production, Marketing, and Legal.
  • Staying abreast of the latest trends in social media, particularly within the fitness and wellness sectors.
  • Managing the execution of engaging content that resonates with our audience and drives customer awareness.
Qualifications
  • Over 10 years of experience in leading successful cross-functional projects.
  • Expertise in social media trends, particularly in fitness and wellness.
  • Proven track record of creating impactful social media campaigns.
  • Exceptional project management and communication skills.
  • Strong organizational abilities with a keen attention to detail.
Preferred Skills
  • A bachelor’s degree is preferred.
  • Experience in managing teams and direct reports.
  • Familiarity with social media analytics tools and methodologies.
  • Ability to adapt to the evolving landscape of social media.
  • Passion for fitness, wellness, and innovative marketing strategies.
Compensation & Benefits

At Apple, we offer a competitive compensation package that reflects your skills and experience. Employees may also participate in stock programs and receive comprehensive benefits, including medical coverage, retirement plans, and educational reimbursement opportunities.

Apple is committed to fostering an inclusive and diverse workplace, ensuring equal opportunity for all applicants.