Director of Growth Marketing

1 week ago

New York, New York, United States mejuri Full time
About Mejuri

Mejuri is a pioneering fine jewelry brand that's redefining luxury for women. As a leader in the industry, we're committed to empowering women to invest in themselves and their loved ones. Our mission is to provide high-quality, affordable jewelry that's both stylish and meaningful.

Job Title: Director of Growth Marketing

We're seeking a seasoned Director of Growth Marketing to join our team. As a key member of our marketing department, you'll be responsible for developing and executing growth marketing strategies that drive customer acquisition, lead generation, and revenue growth. Your expertise will help us stay ahead of the curve in a rapidly evolving industry.

Key Responsibilities:
  • Develop and execute multi-channel marketing campaigns, including streaming, social, search, offline, influencer, and affiliate marketing.
  • Own the growth marketing budget, allocating resources effectively across markets and channels to maximize ROI.
  • Drive the experimentation roadmap, enhancing return on ad spend (ROAS) through channel diversification, scaling successful campaigns, and testing new growth opportunities.
  • Establish robust reporting systems to track key performance metrics (e.g., ROAS, CAC, LTV) across all channels, ensuring transparency and informed decision-making.
  • Take ownership of marketing attribution models and media mix models to accurately assess the impact of each marketing touchpoint.
  • Analyze data from platforms like GA4, Looker, Tableau, and SQL to generate actionable insights and optimize campaigns.
  • Deliver clear and impactful insights to cross-functional teams (integrated marketing, creative, digital product, merchandising) to ensure cohesive campaign strategies.
  • Collaborate closely with creative and product teams to drive initiatives that align with Mejuri's growth objectives and brand voice.
  • Stay informed on industry trends and emerging channels, ensuring that Mejuri remains ahead in its marketing efforts.
Requirements:
  • Proven experience in Growth Marketing: Demonstrated success in scaling customer acquisition through data-driven, performance marketing strategies.
  • Technical expertise in marketing tools: Strong proficiency in analytics platforms (GA4, Looker, Tableau, SQL), A/B testing tools, and marketing attribution models.
  • Experience working with media mix modeling and marketing automation platforms is essential.
  • Focus on data and performance optimization: Ability to manage large-scale paid media campaigns and optimize return on ad spend (ROAS) through in-depth performance tracking, experimentation, and resource allocation across different channels.
  • Experience with a product-oriented mindset: The ideal candidate will have a product-first approach to growth, ensuring alignment between growth marketing strategies and product development to drive customer retention and lifecycle value.
  • Understanding of marketing attribution and measurement: In-depth knowledge of marketing attribution models to track multi-channel performance and make data-informed decisions.
  • Background in technical or growth-driven industries: Experience in growth marketing within fast-paced industries like retail, e-commerce, consumer technology, or CPG is preferred, with a focus on using performance marketing to drive measurable, scalable results.
  • Excellent communication and interpersonal skills, with a demonstrated ability to collaborate effectively across departments.
  • A product-oriented mindset, with a focus on driving results through customer insights and innovation.
What We Offer:
  • A minimum of three weeks vacation, plus personal days and three religious observance days.
  • A hybrid work model for all corporate roles.
  • 'Mejuri Passport' which allows employees who meet specific criteria to work in other locations for one month per year.
  • Comprehensive medical and dental benefits, including mental health coverage, and generous personal and sick days for our full-time employees.
  • Parental leave salary top-up of up to 80%, as well as a personalized return-to-work transition and accommodation plan for full-time employees.
  • Semi-annual performance reviews.
  • A generous product discount.
Location:

New York, NY

Salary:

Salary will be commensurate with experience. The salary range is between $115,200 and $198,000.

Application Deadline:

October 11th, 2024

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