Digital Marketing Strategist

5 days ago


Rochester, New York, United States ButlerTill Full time
About Us

Butler/Till is a results-driven marketing agency that prides itself on its deeply collaborative client experiences, proprietary technology, and world-class partnerships. As an independent, women-owned and led company with B-Corp status and 100% employee ownership, we embody a purpose-driven approach that sets us apart.

Job Overview

We're seeking a skilled Digital Marketing Strategist to join our team and drive effective social strategies across our client base. This role involves creating and executing campaigns that meet performance goals, while continuously learning and adapting to changing circumstances.

Key Responsibilities
  • Develop and execute social media campaigns, optimizing for performance and documenting changes and learnings.
  • Set up new campaigns, including tracking tags and implementation of measurement frameworks.
  • Manage campaign budget tracking documents, pacing documents, and budget forecasts.
  • Conduct research on new vendors and tactics, providing competitive insights, spending data, market analyses, trends, and opportunities.
  • Collaborate with the analytics and account service teams to identify new opportunities in paid social spaces for current and existing clients.
  • Establish and maintain organization-wide social media best practices, guidelines, objectives, and documented regulations.
  • Contribute to thought leadership material, such as blog posts, white papers, and speaking opportunities.
  • Analyze, review, and report on campaign effectiveness to maximize results.
Requirements
  • Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience.
  • Minimum 3 years of experience managing campaigns in the social media ecosystem, with exposure to strategic planning and execution.
Compensation and Benefits

We offer a competitive salary range of $44,000 - $62,000, reflecting our commitment to pay transparency and equitable practices. In addition to a full benefits package, you'll also receive an annual bonus, ESOP (employee stock ownership plan), and 100% paid parental leave.

Please note that this job description has been reformatted to improve clarity and readability, ensuring it meets the needs of both our team and applicants. We're dedicated to creating a positive impact for our clients and communities, while promoting diversity, equity, inclusion, and belonging within our organization.



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