Digital Media Marketing Specialist

7 days ago


Rochester, New York, United States ButlerTill Full time

At Butler/Till, we are seeking a highly skilled Digital Media Marketing Specialist to join our team. This role offers an exciting opportunity to work with a purpose-driven agency that values diversity, equity, inclusion, and belonging.

Company Overview

As a results-driven marketing agency, Butler/Till prides itself on its collaborative client experiences, proprietary technology, and world-class partnerships. Our unique structure as a 100% employee-owned company (ESOP) fosters a culture of ownership and accountability among our team members.

Salary and Benefits

We offer a competitive salary range of $40,000 - $51,000, which reflects the current market conditions in Rochester, NY. In addition to our base pay, our total compensation package includes an annual bonus, ESOP participation, a full benefits package, and paid time off benefits, including 100% paid parental leave.

Job Description

This role involves executing paid social campaigns across the agency enterprise, analyzing campaign performance, and communicating effectively with internal teams. As a Digital Media Marketing Specialist, you will be responsible for:

  • Pacing: Analyze and interpret campaign results, ensuring spending and performance alignment with expectations.
  • Learn to efficiently download, interpret, and act on multiple sets of campaigns, considering different brands, targeting strategies, and target audiences.
  • Optimizations: Recommend and implement changes to buying platform settings to meet or exceed pre-established benchmarks.
  • Document changes, optimizations, and learnings to inform strategic insights.
  • Responsible for QA of social campaigns for select clients, demonstrating attention to detail.

You will also support senior team members in planning exercises, such as developing partnerships, social strategies, and plans for new and existing clients. Additionally, you will communicate effectively with peers and cross-functional teams, defining our approach and answering client and internal questions.

Required Skills and Qualifications

To excel in this role, you should possess:

  • Bachelor's degree in Marketing, Advertising, Communications, Business, or equivalent work experience.
  • 1+ years of professional experience in an office environment, including familiarity with productivity tools like MS Outlook, MS Word, MS Excel.
  • A proactive and curious attitude, strong problem-solving skills, and comfort working in a fast-paced, deadline-driven environment.
Work Environment and Physical Demands

The work environment is typical of an office setting or home office, with moderate noise levels and reasonable accommodations available for individuals with disabilities. As a Digital Media Marketing Specialist, you will be expected to spend prolonged periods standing, sitting, or using office equipment and computers.



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