Key Leadership Role for Business Growth in Plastic Surgery

6 days ago

Rochester, New York, United States Vito C Quatela MD PLLC Full time

We are seeking a highly skilled and experienced Director of Sales and Marketing to lead our integrated sales and marketing efforts across all divisions, driving growth and elevating our brand at Vito C Quatela MD PLLC.

Job Description

We are committed to enhancing lives through personalized, high-quality treatments and state-of-the-art technology. Our ideal candidate will have a proven track record in developing and executing successful sales and marketing strategies, with a deep understanding of the plastic surgery market and competitive landscape.

Responsibilities:

  • Develop and implement a comprehensive sales strategy aligned with the practice's goals and objectives.
  • Identify new revenue streams and opportunities for growth.
  • Lead the sales team in achieving revenue targets and ensure consistent performance.
  • Monitor and analyze sales data and trends to identify areas for improvement.

Sales Strategy and Execution:

  • Develop and implement a comprehensive sales strategy aligned with the practice's goals and objectives.
  • Identify new revenue streams and opportunities for growth.
  • Lead the sales team in achieving revenue targets and ensure consistent performance.
  • Monitor and analyze sales data and trends to identify areas for improvement.

Marketing Strategy and Brand Development:

  • Develop and execute a strategic marketing plan to enhance and maintain the brand image through strategic marketing, public relations, and promotional activities.
  • Conduct comprehensive market research and competitive analysis to identify trends, opportunities, and areas for improvement.
  • Create and manage marketing campaigns, including digital marketing, internal advertising, social media, and events to attract new patients and retain existing ones.
  • Oversee the development of creative content, including website copy, brochures, and promotional materials.

Team Leadership and Development:

  • Recruit, train, and mentor high-performing sales and marketing teams.
  • Lead, manage, and hold sales and marketing teams accountable.
  • Provide ongoing coaching and guidance to team members to optimize their performance.

Partnership Development and Management:

  • Identify and establish strategic partnerships with complementary businesses, such as luxury hotels and lifestyle brands.
  • Negotiate partnership agreements to maximize exposure and revenue opportunities.
  • Attend industry conferences and training events to stay up-to-date on industry trends and standards.

Budgeting and Analytics:

  • Collaborate with the Finance Director to develop the sales and marketing budget.
  • Manage the sales and marketing budget, ensuring cost-effective allocation of resources and tracking return on investment (ROI).
  • Establish and monitor key performance indicators (KPIs) including ROI, conversion rates, and customer acquisition costs.

The estimated salary for this role is $120,000 - $180,000 per year, depending on experience.

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