Digital Marketing Strategist
4 weeks ago
Empowered Staffing is partnering with a leading e-commerce custom pillow manufacturer, renowned for its celebrity clientele, including Snoop Dogg, the Kardashians, and Howie Mandel. The company is seeking a Digital Marketing Manager to elevate its online presence and drive conversions on its direct-to-consumer website.
The ideal candidate will lead initiatives across key channels, including paid search, email, and social media, while collaborating closely with internal teams to drive traffic to the website.
Key Responsibilities:
- Develop and execute an omnichannel marketing strategy that aligns with business objectives.
- Plan, implement, and optimize digital marketing campaigns across all digital channels.
- Design and execute experiments and conversion tests to inform marketing decisions.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Measure and report on the performance of all digital marketing campaigns.
- Manage marketing teams and agencies responsible for digital marketing.
- Develop and deliver marketing strategies to attract customers to the website.
- Evaluate emerging technologies and provide thought leadership on their adoption.
- Evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Optimize spend and performance of the overall paid search program, including retargeting, PLA's, and social advertising.
- Design and maintain the company's social media presence.
- Grow the email list and improve customer retention and overall performance of the email channel.
- Create and manage the affiliate marketing program to expand reach and acquire new customers.
Requirements:
- BS/MS degree in marketing or a related field.
- 5+ years of experience in digital marketing in e-commerce.
- 2+ years of supervisory experience in digital marketing preferred.
- Experience leading and managing SEO/SEM, email, social media, and display advertising.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Experience in optimizing landing pages and user funnels, A/B testing, and optimizing social PPC ad campaigns.
- Solid knowledge of Google Analytics and experience in setting up and optimizing Google Adwords campaigns PLAs.
- Working knowledge of ad serving tools (e.g., Criteo, Adroll).
- Strong analytical skills and data-driven thinking.
- Experience with content creation and video creation preferred.
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