Digital Marketing Strategist
4 weeks ago
Innovative Metrics is seeking a seasoned Digital Marketing Strategist to spearhead the development and execution of comprehensive digital marketing strategies that drive traffic and convert leads, sales, or signups from various online properties.
The ideal candidate will possess a deep understanding of Google and Bing ad platforms, with a proven track record of creating and managing campaigns that hit CPA goals at scale.
Key Responsibilities:
Develop and implement digital marketing strategies to generate traffic and convert leads, sales, or signups from various online properties.
Lead, develop, and manage all types of campaigns on the Google and Bing ad platforms.
Measure and report on campaign performance, comparing results to established goals and conducting testing to ensure success and scale.
Optimize and iterate on campaigns to achieve scale at the lowest cost possible.
Write and optimize high-performing ad copy, with a solid understanding and experience creating, testing, and optimizing ad copy to optimize performance and scale.
Requirements:
At least 5 years of professional experience buying media on Google and Bing platforms.
Experience leading and managing digital advertising campaigns for direct response in lead generation, signups, or sales at scale.
Must have working experience creating and optimizing direct response campaigns on Google and Bing ad platforms.
Benefits:
Medical
Paid vacation
Flexible work hours
Flexible PTO
Professional development
Unlimited snacks and paid lunch every Friday
Innovative Metrics has been building and scaling useful digital consumer products for over 20 years, leveraging proprietary technology and strong brand recognition.
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