Product Strategist for TikTok Livestreams
3 weeks ago
Job Title: Product Strategist for TikTok Livestreams
Job Summary: We are seeking a skilled Product Strategist to develop and execute product strategies for brand and creator livestreams on TikTok Shop. The ideal candidate will have a strong understanding of livestreaming, social commerce, and the TikTok ecosystem.
Key Responsibilities:
- Develop and implement product bundling strategies to enhance customer value and increase average order value during livestreams.
- Design competitive pricing models to maximize revenue and conversion rates before, during, and after livestream events.
- Curate and manage product assortments that align with brand and creator strategies, ensuring a cohesive and appealing product mix.
- Collaborate with Livestream Operations to integrate products seamlessly into livestreams, optimizing the shopping experience for viewers.
- Analyze sales data and market trends to inform product strategy and identify opportunities for growth.
- Work cross-functionally with the Marketing team to develop promotional strategies that drive traffic and engagement to livestreams.
- Monitor competitor activities and industry trends to stay ahead of market developments and adjust strategies as needed.
Requirements:
- 2 to 4 years of experience in product management, merchandising, or a related field within e-commerce or social commerce platforms.
- Strong understanding of livestreaming, social commerce, and the TikTok ecosystem.
- Proven experience in developing product bundles and pricing strategies.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong communication skills, with the ability to effectively collaborate and engage with brands and creators to align on product strategy and livestream goals.
- Detail-oriented with strong organizational skills.
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