Marketing Campaign Strategist
2 days ago
Your Role
The Commercial Member Acquisition marketing team at Blue Shield of CA is seeking a dynamic marketing professional to join us as the Marketing Campaign Strategist. The team is passionate about creating a compelling member experience that makes Blue Shield the health plan carrier of choice during open enrollment. This role will work on a variety of project-based assignments that enhance the member experience to achieve member growth. This includes managing campaign tactics, assisting with new program launches, supporting the development and implementation of open enrollment digital tools, tracking campaign metrics, and working cross-functionally to gather information on new Blue Shield products and services.
Your Work
- Manage client-specific member communications for CalPERS and other large employer groups.
- Develop strategies and deliver communications and campaigns to support membership growth during open enrollment.
- Enhance the open enrollment experience with digital tools.
- Maintain and update client websites and ensure that digital content is kept current and aligned with brand standards and market trends.
- Leverage data to optimize campaigns and recommend metrics.
- Lead end-to-end strategy and development of client-specific member marketing acquisition campaigns.
Your Knowledge and Experience
- Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience.
- Requires at least 7 years of prior relevant experience in marketing, including digital marketing.
- Requires excellent project management and organizational skills, detail oriented, and ability to manage multiple projects in a fast-paced environment.
- Health insurance experience strongly preferred.
- Ability to leverage data to optimize campaigns and recommend KPIs and metrics to report campaign progress to management.
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