Director of Influencer Marketing Strategy

2 days ago

New York, New York, United States Collective Voice Full time
Job Title: Director of Influencer Marketing Strategy

Rakuten International is seeking a highly skilled Director of Influencer Marketing Strategy to join our growing Casting Strategy team at Collective Voice. As a key member of our team, you will be responsible for developing and executing data-driven casting strategies that meet campaign and client needs.

Key Responsibilities:
  • Oversee and manage a team of Managers on Casting Strategy to ensure the delivery of best-in-class casting strategies for our clients.
  • Present casting strategies and casting sheets to high-touch clients.
  • Participate in high-level brainstorms, planning, and partnership meetings with key accounts.
  • Partner cross-functionally to support Business Development and Campaign Operations.
  • Spearhead process evolutions to improve productivity, strategic thinking, and elevate our output.
  • Confidently communicate Casting strategy POV, both internally and to clients, backing up perspective with data and rationale, and managing expectations or reframing KPIs where necessary.
  • Elevate and educate the internal team(s) in strategic thinking.
  • Represent Casting Strategy internally on various cross-functional taskforces/pods to ensure our POV and needs are being communicated.
  • Review direct report's work, providing feedback in a timely manner, ensuring that all deliverables are of the highest quality.
Requirements:
  • Client-facing experience in a client services capacity.
  • People management experience.
  • Proven expertise in the digital media landscape, including influencer marketing, social media, and digital advertising.
  • Deep understanding of social media and attribution metrics.
  • Proficient in Microsoft Office, G-Suite, Tableau, CreatorIQ, and Canva.
  • Passion for the creator marketing and client services space.
  • Ability to think both analytically, strategically, and creatively.
  • Highly organized with a strong attention to detail.
  • Ability to multitask and meet tight deadlines.
  • Excellent time and project management skills.
  • Strong written communication skills.
  • An ability and interest to collect, analyze, and present data.
  • Located in New York or San Francisco (3 days in the office).
Qualifications:
  • Bachelor's degree or equivalent.
  • 8+ years of experience using data to drive performance and optimization within the influencer marketing industry (Agency experience a plus).

Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.

At Rakuten, we value diversity and inclusion. We are committed to creating a workplace that is welcoming and inclusive for all employees. If you have a disability or need a reasonable accommodation to apply for this role, please let us know.

We are an equal opportunity employer and welcome applications from diverse candidates. We are committed to diversity and inclusion and believe that a diverse and inclusive workplace is essential to our success.

Please note that the salary range for this role is $91,044.00 - $157,248.00 annually, and the successful applicant will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.

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