Healthcare Marketing Specialist

1 week ago


West Chicago, Illinois, United States Transitional Care Management Full time
Position Overview

Company: Transitional Care Management

Salary: $70-80k

Work Arrangement: Hybrid position, requiring residence within the Chicagoland area.

This role is characterized as a "Road Warrior" position, involving daily interactions with regional referral sources. The focus will be on external business development, necessitating regular visits to hospitals and other facilities to secure new admissions.

About Us

Transitional Care Management provides comprehensive management services to various inpatient healthcare facilities across Northern Illinois and the Chicagoland area. Our facilities include Long-term Care Skilled Nursing Facilities (SNFs), Short-term Rehabilitation Centers, Intermediate Care Facilities (ICFs), and Behavioral Health Services (SMHRFs). Each facility offers unique services tailored to the community's needs.

Role Responsibilities

The selected candidate will be responsible for driving daily census-building initiatives at one of our Intermediate Care Facilities (ICF) located in West Chicago. Success in this role may lead to additional responsibilities across 1-2 other ICF centers in the suburban Chicago market.

Key Objectives:

  • Achieve the budgeted census for the behavioral health center.
  • Engage in outbound business development activities, including cold calls, hosting events (such as CE presentations), and conducting Lunch-n-Learns at various locations to increase center tours.
  • Demonstrate self-direction and manage relevant CRM metrics to ensure measurable outcomes, with an expectation to increase sources by 15% and overall referrals by 25% within the first six months.
  • Collaborate closely with administration, central admissions, and regional marketing teams, despite having no direct reports.
Position Requirements

While this role is titled Marketing Manager, it may also be referred to as Clinical Liaison, Admissions and Marketing Representative, or Sales Coordinator in other centers. Regardless of the title, this position is vital to our operations.

Qualifications:

  • Prior experience in sales and marketing within the Intermediate Care Facilities (ICFs) or skilled nursing facility (SNF) sector.
  • Established relationships with existing referral sources to quickly capitalize on opportunities and expand census.
  • Bilingual proficiency in Spanish is preferred, as this center serves Spanish-speaking populations.
  • An Associate's or Bachelor's Degree in a relevant healthcare field is required. Experience as a Discharge Planner, Social Services, or Admissions within the behavioral health setting is highly beneficial.
Additional Information

Interested candidates are encouraged to submit a cover letter detailing previous marketing metrics and accomplishments. Transitional Care Management is committed to providing comprehensive management services across a variety of inpatient healthcare settings, each offering unique long-term career opportunities.



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