Healthcare Marketing Specialist
2 weeks ago
Company Overview:
We are TRANSITIONAL CARE MANAGEMENT, dedicated to providing comprehensive management services to various inpatient healthcare facilities across Northern IL and the Chicagoland area. Our facilities include Long-term Care Skilled Nursing Facilities (SNFs), Short-term Rehabilitation Centers, Intermediate Care Facilities (ICFs), and Behavioral Health Services (SMHRFs). Each facility offers unique opportunities and challenges.
Position Summary:
The Marketing Manager will play a crucial role in driving census growth for our Intermediate Care Facilities (ICFs) or Behavioral Health centers. This position requires a proactive approach to business development, with a focus on establishing and nurturing relationships with referral sources.
Key Responsibilities:
- Engage in daily outreach activities to build and maintain a robust referral network.
- Conduct cold calls, organize events such as Continuing Education presentations, and facilitate Lunch-n-Learns to promote our services.
- Monitor and manage CRM metrics to track progress and ensure measurable outcomes, aiming for a 15% increase in sources and a 25% increase in referrals within the first six months.
- Collaborate with administrative teams and regional marketing departments to align strategies and achieve common goals.
Position Requirements:
- Demonstrated experience in sales and marketing within the Intermediate Care Facilities (ICFs) or skilled nursing industry.
- Established relationships with referral sources to leverage existing connections for immediate impact.
- Bilingual proficiency in Spanish is preferred, as it will enhance communication with families in our targeted programs.
- A degree in a relevant healthcare field is required, with experience in roles such as Discharge Planner, Social Services, or Admissions in a behavioral health context.
Additional Information:
We encourage candidates to submit a cover letter detailing their prior marketing achievements and metrics. Our organization is committed to providing diverse career opportunities across our various healthcare centers, each with its own unique environment.
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