Healthcare Marketing Specialist
2 weeks ago
Company: Transitional Care Management
Salary: $70-80k
Work Arrangement: Hybrid position, requiring residence within the Chicagoland area.
This role is classified as a Road Warrior position, emphasizing daily interactions with regional referral sources and necessitating frequent travel to various healthcare facilities.
About UsTransitional Care Management specializes in delivering comprehensive management services to a range of inpatient healthcare facilities across Northern Illinois and the Chicagoland region. Our facilities encompass Long-term Care Skilled Nursing Facilities (SNFs), Short-term Rehabilitation Centers, Intermediate Care Facilities (ICFs), and Behavioral Health Services (SMHRFs). Each facility presents unique opportunities and challenges.
Role ResponsibilitiesThe primary focus of this marketing role is to enhance the operational needs of our Intermediate Care Facilities (ICFs) or Behavioral Health centers.
- Your main objective will be to bolster the census at one of our Intermediate Care Facilities (ICF) located in West Chicago. Success in this role may lead to additional responsibilities across 1-2 other ICF centers in the suburban Chicago area.
- Key activities will include initiating outbound business development efforts, which may involve cold calling, organizing events such as Continuing Education presentations, and hosting Lunch-and-Learn sessions at various venues to promote tours of the facility.
- Self-motivation and organizational skills are essential, as you will be expected to track relevant CRM metrics to ensure measurable outcomes. For instance, within the first six months, an increase of 15% in referral sources and a 25% boost in overall referrals is anticipated.
- This position does not entail direct reports but requires collaboration with administrative staff, central admissions, and regional marketing teams.
While this role is titled Marketing Manager, it may also be referred to as Clinical Liaison, Admissions and Marketing Representative, or Sales Coordinator in other facilities. Regardless of the title, the position is vital to our operations.
- Previous experience in sales and marketing within the Intermediate Care Facilities (ICFs) or skilled nursing facility (SNF) sector is essential.
- Established relationships with existing referral sources are crucial for immediate impact and growth in census.
- Bilingual proficiency in Spanish is preferred, as it will facilitate communication with families in our targeted programs.
- A degree in a relevant healthcare field (Associate's or Bachelor's) is required. Experience in roles such as Discharge Planner, Social Services, or Admissions within the behavioral health sector is highly beneficial.
We encourage applicants to submit a cover letter detailing previous marketing achievements and metrics.
Transitional Care Management is committed to providing a variety of long-term career opportunities across our unique healthcare centers.
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