Director of Community Marketing
2 weeks ago
About the Role:
We are seeking a highly skilled and experienced Director of Community Marketing to join our team at American Senior Communities. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to promote our senior living communities and services.
Key Responsibilities:
- Develop and execute marketing plans to drive admissions and census growth in our senior living communities.
- Build and maintain relationships with key stakeholders, including referral sources, healthcare professionals, and community leaders.
- Collaborate with internal teams, including sales, marketing, and operations, to ensure alignment and effective communication.
- Monitor and analyze market trends, competitor activity, and customer feedback to inform marketing strategies.
- Manage and optimize marketing budgets to achieve desired outcomes.
- Develop and maintain a deep understanding of our target audience, including their needs, preferences, and pain points.
- Stay up-to-date on industry developments, best practices, and emerging trends in senior living marketing.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 3 years of experience in marketing, sales, or a related field, preferably in senior living or healthcare.
- Proven track record of success in developing and executing marketing strategies that drive results.
- Excellent communication, interpersonal, and project management skills.
- Ability to work independently and as part of a team.
What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Collaborative and supportive work environment.
- Recognition and rewards for outstanding performance.
About American Senior Communities:
We are a leading provider of senior living services, dedicated to delivering high-quality care and services to our residents and their families. Our core values of Compassion, Accountability, Relationships, and Excellence guide everything we do, and we are committed to making a positive impact in the lives of those we serve.
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