Director of Community Marketing

2 weeks ago


Noblesville, Indiana, United States American Senior Communities Full time
Job Title: Director of Community Marketing

About the Role:

We are seeking a highly skilled and experienced Director of Community Marketing to join our team at American Senior Communities. As a key member of our marketing team, you will be responsible for developing and implementing marketing strategies to promote our senior living communities and services.

Key Responsibilities:

  • Develop and execute marketing plans to drive admissions and census growth in our senior living communities.
  • Build and maintain relationships with key stakeholders, including referral sources, healthcare professionals, and community leaders.
  • Collaborate with internal teams, including sales, marketing, and operations, to ensure alignment and effective communication.
  • Monitor and analyze market trends, competitor activity, and customer feedback to inform marketing strategies.
  • Manage and optimize marketing budgets to achieve desired outcomes.
  • Develop and maintain a deep understanding of our target audience, including their needs, preferences, and pain points.
  • Stay up-to-date on industry developments, best practices, and emerging trends in senior living marketing.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum 3 years of experience in marketing, sales, or a related field, preferably in senior living or healthcare.
  • Proven track record of success in developing and executing marketing strategies that drive results.
  • Excellent communication, interpersonal, and project management skills.
  • Ability to work independently and as part of a team.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and supportive work environment.
  • Recognition and rewards for outstanding performance.

About American Senior Communities:

We are a leading provider of senior living services, dedicated to delivering high-quality care and services to our residents and their families. Our core values of Compassion, Accountability, Relationships, and Excellence guide everything we do, and we are committed to making a positive impact in the lives of those we serve.



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