Senior Vice President of Marketing Strategy and Analysis

2 weeks ago

Los Angeles, California, United States NBCUniversal Full time

Job Overview

At NBCUniversal, we understand that life can be complex, but we believe that entertainment should be straightforward. Our vision is to create a more human-centric streaming experience that celebrates the entertainment you cherish. With over a century of NBCUniversal heritage, we are experts in captivating audiences. We merge this legacy with a relentless drive for innovation, leveraging data and technologies that disrupt the norm. Our team is committed to continuously refining how we deliver exceptional content across television, film, sports, news, and beyond.

Team Collaboration

This ambition is a collective endeavor. As innovators at heart, our greatest asset is our diverse team of visionary thinkers and data-driven catalysts for growth. We prioritize a people-first approach, fostering empathy and compassion to cultivate a dynamic and rewarding workplace, ultimately enhancing our product offerings. As an organization, we value transparency and inclusivity, recognizing that the best ideas can emerge from anywhere. We are dedicated to building a culture where collaboration thrives and egos are set aside. Our goal is to pioneer the future of streaming through trust, teamwork, and exceptional talent.

Position Summary

The Senior Vice President of Marketing Strategy, Planning & Analysis (MSP&A) will play a pivotal role in shaping the strategic direction and planning for the marketing division. The MSP&A team is tasked with establishing both short-term and long-term business KPIs through exemplary strategies, planning, and analytical insights. This position demands the ability to align with key stakeholders and influence senior leadership through data-driven narratives and insights. The VP will report directly to the Senior Vice President of MSP&A.

Key Responsibilities

  • Lead comprehensive analyses and develop frameworks for assessing long-term planning for the Peacock Marketing team, focusing on audience segmentation, content preferences, demographics, and consumer behavior.
  • Collaborate closely with internal and external teams to leverage first and third-party data to identify priority audience profiles.
  • Provide actionable insights derived from data to support the marketing prioritization and planning processes.
  • Work in partnership with the Organic Social team to formulate the organic social strategy, encompassing platform initiatives and audience growth.
  • Establish KPIs for marketing and social media that align with overarching business objectives, collaborating with Decision Sciences to create metrics and dashboards for performance tracking.

Qualifications

Required Qualifications:

  • 10+ years of professional experience in fields such as management consulting, business strategy, investment banking, and business development.
  • A robust understanding of the entertainment streaming landscape and its business models.
  • Exceptional business acumen with the ability to make informed judgments and actionable recommendations.
  • Demonstrated thought leadership and strong influencing skills across various sectors and leadership levels.
  • Highly effective written and verbal communication skills.

Desired Characteristics:

  • A proven track record of collaborative and creative problem-solving, driving innovation, and managing competing priorities.
  • Ability to thrive in a complex, matrixed work environment with multiple stakeholders while overseeing various projects and initiatives simultaneously.
  • Proven leadership experience in attracting, retaining, and motivating top-tier talent.
  • Strong managerial skills with experience in hiring and developing junior team members.
  • Demonstrated success in fast-paced work environments.
  • Outstanding communication, organizational, project management, and problem-solving abilities.
  • Exceptional collaborative skills with a proven ability to work effectively across all organizational levels.
  • Innovative thinking and an entrepreneurial mindset, balanced with respect for business dynamics.
  • Bachelor's degree required; MBA preferred.

Work Environment

This position is designated as hybrid, typically requiring in-office contributions a minimum of three days per week.

Benefits

This role is eligible for company-sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and various other discounts and perks. For more information about the benefits offered by NBCUniversal, please visit the Careers website.

Salary Range

Salary range: $190,000 - $250,000 (bonus and long-term incentive eligible).

Equal Opportunity Employment

NBCUniversal is committed to providing equal employment opportunities to all applicants and employees, regardless of race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request reasonable accommodations if you are unable or limited in your ability to use or access our services due to your disability.

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