Lead Analyst, Category Growth Marketing
2 weeks ago
The Senior Analyst for Global Category Marketing will be an integral part of the Global Category Marketing team.
This essential function plays a pivotal role in crafting the annual growth marketing strategy that aligns with the T&HS Business Segments, Segment Marketers, Global Categories, and Regional Marketing priorities across Ingredion. This role offers significant exposure to leadership, high-visibility projects, and the opportunity to drive innovation-centric initiatives.
Key Responsibilities:- Developing the comprehensive annual growth marketing strategy that aligns T&HS Business Segments, Segment Marketers, Global Categories, and Regional Marketing priorities.
- Collaborating with marketing professionals from various segments, Global Category Leads, and regional teams to facilitate the development of the growth plan.
- Evaluating and sizing potential new category markets and innovation opportunities, guiding the organization on strategic directions.
- Working closely with segments, regions, and the Insights team to assess and analyze business opportunities.
- Assisting in the creation of Growth Marketing Plan templates and tools to enhance the efficiency of plan delivery.
- Prioritizing growth opportunities across different Business Segments and Categories.
- Utilizing or developing advanced analytical tools (e.g., PowerBI, AI-Co-Pilot, Microsoft Suite) to streamline data analysis and intelligence gathering.
The ideal candidate for the Senior Analyst position will possess:
- A Bachelor's degree in a relevant field or equivalent experience.
- A minimum of 5 years of experience in strategy or category marketing, preferably in a B2B context within the food and beverage sector.
- A robust strategic marketing and data analytics skill set, with familiarity in CPG and Food & Beverage databases (e.g., Euromonitor, Nielsen, Innova, Mintel) being advantageous.
- Strong capabilities in quantitatively evaluating and analyzing complex datasets.
Ingredion is an equal opportunity employer that values diversity and strives to create a workplace free from harassment and discrimination. We are committed to fostering an environment where all individuals are treated with dignity and respect.
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