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Enrollment Marketing Specialist

2 months ago


Westchester, Illinois, United States Archdiocese of Chicago Full time
Position Overview:
We are looking for a passionate and skilled professional to join our team at the Archdiocese of Chicago. The successful candidate will work closely with the Principal and Pastor to spearhead an effective recruitment and onboarding process for prospective students, ensuring a seamless transition from initial contact to enrollment and retention.

Key Responsibilities:
  1. Marketing Strategy: Develop and oversee the marketing budget, ensuring effective implementation of strategies aimed at increasing enrollment and retaining current students.
  2. Brand Management: Maintain consistent messaging across all communications and adhere to branding guidelines, including the management of the school's website and online presence.
  3. Content Creation: Design and distribute high-quality marketing materials that are both informative and visually appealing.
  4. Advertising: Identify and execute targeted advertising opportunities in both digital and print formats based on data-driven insights.
  5. Social Media Management: Cultivate the school's social media presence, sharing engaging stories that highlight academic achievements and community involvement.
  6. Internal Communications: Oversee newsletters and email communications to parents and prospective families, ensuring timely and relevant information is shared.
  7. Enrollment Planning: Collaborate with school leadership to develop a comprehensive enrollment marketing plan that sets clear goals for new student recruitment and retention.
  8. Retention Initiatives: Manage the student retention process, including re-enrollment efforts and parent satisfaction surveys.
  9. Parent Engagement: Create and lead programs that activate current parents as ambassadors for the school, encouraging positive community engagement and word-of-mouth referrals.

Qualifications:
  • Bachelor's degree in marketing or a related field, or equivalent professional experience.
  • Exceptional organizational skills and meticulous attention to detail.
  • Proven ability to work independently and demonstrate self-motivation.
  • Strong interpersonal and relationship management skills.
  • Excellent verbal and written communication abilities.
  • Experience working collaboratively with volunteers and colleagues.
  • Familiarity with social media platforms, analytics tools, and design software is preferred.
  • Previous experience in an educational environment is advantageous.
  • Practicing Catholic status is preferred.

Application Instructions:
Interested candidates are encouraged to submit their applications following the specified guidelines for internal and external candidates.