Global Marketing Manager

1 week ago


Richmond, Illinois, United States Leica Biosystems Full time
Global Marketing Manager

At Leica Biosystems, we're committed to advancing cancer diagnostics and improving lives. As a Global Marketing Manager, you'll play a key role in driving our global product marketing content strategy and campaigns, focusing on existing product portfolio leverage, launch excellence, and demand generation activities.

Key Responsibilities:
  • Develop and drive global product launch campaigns and content, ensuring alignment with our go-to-market strategy.
  • Collaborate with BU Product Managers, Regional Marketing, and SU teams to create highly differentiated value propositions, impactful naming and messaging, campaigns, and content that boost demand generation.
  • Manage and update product marketing collateral for internal and external channels, including overseeing translation processes and maintaining content inventories.
  • Analyze data and commercial insights to inform cross-functional teams and develop action plans for product launches and global initiatives.
  • Support Strategic Planning by providing insights on competition, market drivers, customer dynamics, and growth opportunities for the product vertical.
Requirements:
  • Bachelor's degree in marketing, business, communications, or a relevant discipline, with 3-5 years prior experience as a marketing manager or in strategic marketing within the healthcare, diagnostics, or life science sectors.
  • Excellent skills in creating content and marketing messages that resonate with key personas, with relevant experience in brand and content marketing.
  • Ability to influence and work effectively with a global team and stakeholders in a highly matrixed organization, showcasing strong collaboration skills.
  • Strong project management skills, including the use of project management tools like action plans, and a goal-based, analytics-driven approach to marketing.
  • Excellent oral and written communication skills, and the ability to manage multiple projects with a sense of urgency.
Preferred Qualifications:
  • MBA or Master's degree.

We offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees. We're an equal opportunity employer and value diversity and inclusion in the workplace.



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