Global Product Marketing Manager
4 days ago
Global Product Marketing Manager
At Danaher, we're committed to helping our customers solve their most complex challenges. As a Global Product Marketing Manager, you'll play a key role in developing and driving Leica Biosystems' global product marketing content strategy and campaigns.
Key Responsibilities:
- Collaborate with BU Product Managers, Regional Marketing, and SU teams to create highly differentiated value propositions, impactful naming and messaging, campaigns, and content that boost demand generation.
- Manage and update product marketing collateral for internal and external channels, including overseeing translation processes and maintaining content inventories.
- Analyze data and commercial insights to inform cross-functional teams and develop action plans for product launches and global initiatives.
- Support Strategic Planning by providing insights on competition, market drivers, customer dynamics, and growth opportunities for the product vertical.
Requirements:
- Bachelor's degree in marketing, Business, Communications, or a relevant discipline, with 3-5 years prior experience as a marketing manager or in strategic marketing within the Health Care, Diagnostics, or Life Science sectors.
- Excellent skills in creating content and marketing messages that resonate with key personas, with relevant experience in brand and content marketing.
- Strong project management skills, including the use of project management tools like action plans, and a goal-based, analytics-driven approach to marketing.
We Offer:
- A comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
- A commitment to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
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