Global Marketing Manager
1 month ago
Leica Biosystems is seeking a talented Global Marketing Manager to join our team. As a key member of our Global Product Marketing Department, you will be responsible for developing and driving our global product marketing content strategy and campaigns.
This role is a critical contributor to our global Core Histology (CH) product positioning, brand equity, and presence. You will work closely with our BU Product Managers, Regional Marketing, and SU teams to create highly differentiated value propositions, impactful naming and messaging, campaigns, and content that boost demand generation.
The ideal candidate will have a strong background in marketing, with 3-5 years of experience in a similar role. You will be responsible for analyzing data and commercial insights to inform cross-functional teams and develop action plans for product launches and global initiatives.
We offer a comprehensive package of benefits, including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.
Key Responsibilities:
- Develop and drive global product launch campaigns and content
- Collaborate with BU Product Managers, Regional Marketing, and SU teams
- Analyze data and commercial insights to inform cross-functional teams
- Manage and update product marketing collateral
Requirements:
- Bachelor's degree in marketing, Business, Communications, or a relevant discipline
- 3-5 years of experience in a marketing role
- Excellent skills in creating content and marketing messages
- Ability to influence and work effectively with a global team
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