Global Marketing Manager

4 weeks ago


Richmond, Virginia, United States Leica Biosystems Full time
Global Marketing Manager

Leica Biosystems is a global leader in cancer diagnostics, and we're seeking a talented Global Marketing Manager to join our team. As a key member of our Global Product Marketing Department, you will be responsible for developing and driving our global product marketing content strategy and campaigns.

Key Responsibilities:

  • Develop and drive global product launch campaigns and content, ensuring alignment with our go-to-market strategy.
  • Collaborate with BU Product Managers, Regional Marketing, and SU teams to create highly differentiated value propositions, impactful naming and messaging, campaigns, and content that boost demand generation.
  • Manage and update product marketing collateral for internal and external channels, including overseeing translation processes and maintaining content inventories.
  • Analyze data and commercial insights to inform cross-functional teams and develop action plans for product launches and global initiatives.
  • Support Strategic Planning by providing insights on competition, market drivers, customer dynamics, and growth opportunities for the product vertical.

Requirements:

  • Bachelor's degree in marketing, business, communications, or a relevant discipline, with 3-5 years prior experience as a marketing manager or in strategic marketing within the health care, diagnostics, or life science sectors.
  • Excellent skills in creating content and marketing messages that resonate with key personas, with relevant experience in brand and content marketing.
  • Ability to influence and work effectively with a global team and stakeholders in a highly matrixed organization, showcasing strong collaboration skills.
  • Strong project management skills, including the use of project management tools like action plans, and a goal-based, analytics-driven approach to marketing.
  • Excellent oral and written communication skills, and the ability to manage multiple projects with a sense of urgency.

What We Offer:

  • A comprehensive package of benefits, including paid time off, medical/dental/vision insurance, and 401(k) to eligible employees.
  • The opportunity to work with a global team of talented professionals and contribute to the advancement of cancer diagnostics.
  • A dynamic and supportive work environment that encourages growth and development.

Leica Biosystems is an Equal Opportunity Employer:

We are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

We value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace, and throughout the markets we serve.



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